8 things your video setup says about you, the best way to sign ecom clients on 2-5k deals, and 3 things I wish I knew when I first started writing copy

I'm absolutely giddy right now! Why? Because two things just arrived in the mail. The first was me and Amanda's first-ever letter to arrive at our PO Box! This was from one of our students thanking us for a referral we sent their way last week (appreciate it Audrey!). The second was a brand new shiny camera I got to upgrade my video content. Not gonna lie... I basically blew all my ad revenue to date to get this 😅 But I'm super excited to test it out. So I'm thinking about doing an impromptu livestream next week about "What a $4,000 per month ecommerce client contract looks like." Where I'll show project deliverables, how many emails they get for that, etc. If that's something you'd be interested in, be on the lookout for that! But in the meantime, I wanted to share a quick James Clear-inspired 3, 2, 1 round up of: - 🐦 3 banger tweets you might have missed - 🍾 2 videos that show a different side of me and my copywriting journey - 🐦 And 1 reminder of a looming deadline to have on your calendar Let's dive in! 3 banger tweets you might have missed I. Power of A Great Hook: How A 2 Sentence Tweak Turned A Total "Flop" Into A NYT Best-Seller // A Thread A lot of people talk about the importance of having a good hook in your marketing to catch people's attention and stop the scroll. But very few discuss the difference between "good" and "great." I recently heard this wild story about a famous author who changed just the first 2 sentences in the promo of his book. And it took it from a "flop" to selling over 200,000 books! [See how he did it and the REAL power of a great hook in this thread](. II. Things Your Video Setup Says About You ... And How To Fix Them As evidenced by my new camera, I've recently gone deeeeeeeep down some rabbit holes on ways to improve my video setup. And I found this thread to be SUPER fascinating. Kevin Shen shares many simple tricks with lightening and framing that make a HUGE difference in your setup (and how much people like and trust you on camera). So I'm actually going to be testing out almost all of these tips out in a couple of videos I have planned. You'll have to tell me if it makes a difference. Or .... If you just want the tips for yourself, [dive in here](. III. best way to sign ecom clients on $2-5k retainers Check out the replies on the post. This works like gangbusters. Oh what's that? You want to know where you can learn how to be an absolute MASTER of flows? With tons of real live copy samples? And walkthroughs of how to build them? My [Become Ridiculously Good with Klaviyo in 5 Days Course]( will get you up to speed FAST. It covers the obvious flows of course (Welcome series, Cart Abandon, Browse Abandon, Post Purchase, Restock, Sunset, Winback). But also many you might not even know exists (actually, one is guaranteed you don't because I invented it!). People ask me all the time, "What's the difference in your course and the free certification?" This feedback sums it up nicely... The free cert is like READING a cookbook to learn to cook. My course is like getting tossed into the kitchen of a 5-star chef and learning from their every move as they help you plate a perfect dish. [See what all the fuss is about here](. 2 videos that show a different side of me and my copywriting journey I. [3 things I wish I new when I first started copywriting]( I just started publishing some YouTube shorts last week... And for whatever reason this one really seemed to resonate. Where I talk about 3 things I wish I knew when I first started copywriting. Like all YouTube shorts, it's only 60 seconds to watch. But while you're there, why not [binge my entire archive]( :) II. [Why We Succeed: My Interview With J. Immanuel]( This was one of the most fun interviews I've done in awhile! We got into: - Early life stuff - Why I probably should have never been a copywriter - My advice to intermediate & beginner writers - My favorite book of all time (noncopywriting) And a lot more! Get your popcorn ready. It's a little on the longer side. But I promise if you throw it on 1.5-2x speed, you will [laugh at least once when you listen to it this weekend](... 1 reminder of a looming deadline to have on your calendar Our second to last summit of the year (and maybe ever!) is right around the corner. Come see 20+ experts on improving your performance creative game this Wednesday Sept. 14. It's free. My fabulous business and life partner Amanda Gambill will be there moderating her heart out. (And actually without her this event would probably crumble to the ground. Grateful for you babe!) What about you? Will I see you in chat? Have a wonderful weekend, Rob "The Mailman" Allen Want to invest in your copywriting education? [Check out resources on email marketing, copywriting services, client tips and more.]( Looking for something to watch? [Watch hours of impactful copywriting training on my YouTube channel.]( Are we connected on Twitter? [Follow me here!]( No longer want to receive these emails? [Unsubscribe](. Kings of Conversion PO Box 1175 Boise, ID 83701 ‌