🎥 Fixing one of my old emails (from when I first started!)

Want to see me rewrite an email from when I first started writing copy? Then, you gotta watch [this copy breakdown I released published on my YouTube channel](~/AASl5QA~/RgRkbgvqP0R3aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1IQ3o0YVQ5NVU0NCZfa3g9TDRWakxWS05KVDVRZDNOQS0yRVFKdHpHbjZWUDladXFkTmZka19aQlk2ODdISFloeV9FT0k5enlsOTFzTWpsRi5WYW5BV05XA3NwY0IKYobqhotirFZFJFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAWvR). In it, I absolutely ROAST my younger (and much dumber) self for lots of rookie copywriting mistakes. I got a GREAT response to yesterday's email with "7 rookie copywriting mistakes I made." So I decided to share this. And it's pretty fun to see the transformation of the copy from where it was ... ...A 1,700 word email that was ALL. OVER. THE. PLACE. To a crisp 700 word email that builds desire for the core offer. Watch to see: - how I was able to cut almost 1,000 words with essentially ZERO change in meaning (and how you can apply this same "cutting technique" to make your copy much shorter and stronger). - how I inject copy with more intrigue and "seduction" (use this to make your reader compelled to make it all the way to the end of what you write) - And how I tighten up copy around one core idea (this will help you make your point 100x better). With a few simple tweaks, I think this email went from a 2 or 3 out of 10 to a solid 7 or even 8. [See the full transformation here](~/AASl5QA~/RgRkbgvqP0R3aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1IQ3o0YVQ5NVU0NCZfa3g9TDRWakxWS05KVDVRZDNOQS0yRVFKdHpHbjZWUDladXFkTmZka19aQlk2ODdISFloeV9FT0k5enlsOTFzTWpsRi5WYW5BV05XA3NwY0IKYobqhotirFZFJFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAWvR). Oh, and if you want to read along with the before and after, check the video description! I put a copy of "the before email" and "the after email" in the description area for you to pull up and read along with. Enjoy! Rob "Roasting young me is kind of fun" Allen Are we connected on Twitter? [Follow me here!](~/AASl5QA~/RgRkbgvqP0RtaHR0cHM6Ly90d2l0dGVyLmNvbS9yb2J3cml0ZXNjb3B5P19reD1MNFZqTFZLTkpUNVFkM05BLTJFUUp0ekduNlZQOVp1cWROZmRrX1pCWTY4N0hIWWh5X0VPSTl6eWw5MXNNamxGLlZhbkFXTlcDc3BjQgpihuqGi2KsVkUkUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAABa9E~) No longer want to receive these emails? [Unsubscribe](~/AASl5QA~/RgRkbgvqP0SUaHR0cHM6Ly9tYW5hZ2Uua21haWwtbGlzdHMuY29tL3N1YnNjcmlwdGlvbnMvdW5zdWJzY3JpYmU_YT1WYW5BV04mYz0wMUZNU1E3UjMxVlZNMlJYUDNYQVdCSEI0WSZrPWM2ZmY5NzVkOGFkODE1ZjhiNGI1ZjkyZDg2OGI3MTg4Jm09WWlxZ2J1JnI9UWFtdkRBa1cDc3BjQgpihuqGi2KsVkUkUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAABa9E~). Kings of Conversion PO Box 1175 Boise, ID 83701 ‌