I just got off one of the worst sales calls of my life...

I just got off a sales call with a “YouTube Growth Coach.” And let me tell you it did not go well. In fact, it might have been one of the top 5 worst sales calls I’ve ever been on. And here’s why: A few days back, this guy offered to do a free audit of my channel, compile a report of opportunities and share strategies for what I could be doing better. Not gonna lie, when I got this pitch, I knew he wasn’t just doing this out of the kindness of his heart. He was definitely going to sell me something at the end of this report. But hey! What kind of salesperson would I be if I didn’t let people sell me? So I said sure. He compiled the report. And we jumped on Zoom to go over the findings. The call begins… Me: “Hey! How’s it going?” Him: “Rob! … Rob! … Is that you?” Me: “Ye-” He cuts me off. Him: “Can you hear me okay?” Me: “Yeah. Crystal clear, but -” He cuts me off again, even though I’m trying to tell him something important. Him: “Cool, cool. By the way, what time is it for you?” Me: “2 pm.” Him: “Gosh, you’re lucky. It’s almost 10 pm here. I’m exhausted.” I pause, “Oh… That sucks… Well, is it still a good time to chat, then?” (Keep in mind I picked a time on HIS calendar and he’s telling me he’s drained). Him: “Yeah, yeah, all good, bud. Shall we get into it then?” At this point, I can’t tell if he’s trying to be abrasive to assert some sort of dominance over me and take “the power frame”?? But from my perspective, it’s already off to a rough start. Because one detail I didn’t get to say before he interrupted me twice … was that his video wasn’t on. But I let him keep going. Me: “Yep, let’s do it.” He opens the floor with a softball question, “Mind telling me a bit more about your business and how YouTube content fits into your overall strategy?” I tell the black Zoom screen what I do and how YouTube is both something I do for fun and an audience growth tool. I say that I love video content. But I hate putting a ton of time into editing. So I don’t publish nearly as much as I want. And when I finish sharing, I feel like maybe I was too honest about my situation. Because… I mean I fed him my goals and pain points on a silver platter. So I FULLY expected him to use them against me in his pitch. But nothing about this call went as expected. He continues, “Cool. Makes sense. So I wanted to go over the report I prepared for today. Can you see my screen?” I tell him, “No… Your video is off too.” Him: “Oh goodness heavens. Let me fix that.” He fiddles with something on his computer, breathing heavily into his microphone the whole time, “Better? Alright, so the first big thing I see is we need to talk about a gear upgrade.” I’m GENUINELY stunned he took it this direction. After I said all that stuff about bandwidth and editing and his first comment was about … gear? He then shows me a video from a famous YouTuber with 10 million subs and puts one of my videos right next to it. His example guy uses a razor sharp DSLR camera. And for most of my videos I’m using my iPhone 8. So of course, it’s like night and day. He asks, “See the difference?” Obviously, I nod yes. Him: “That’s going to be your step 1. Easy win. Here’s the camera I recommend. Next let’s talk about content.” And then, I kid you not, he pulls up a video from Mr. Beast and another from Ryan Trahan. And one from me. And then he proceeds to explain to me how the first 60 seconds of these videos keep you hooked with uber-fast past clips, lots of scene changes, sound effects, etc. All things I actually do know. But also all things that require lots of, oh you know … that thing I said I hated doing and needed help with: EDITING. What’s crazy is I think this guy thought he was nailing it. But in my view, he was bombing so bad I almost hung up. Because he never once connected ANYTHING about his offer to me. And so of course, when he got to the part where he asked if I wanted him to coach me, I said, “It’s not a good fit.” Because even if I could get past the fact that his “secret YouTube tips” were to get a better camera and create content like Mr. Beast… …How could I trust this guy to coach me when he couldn’t even listen to what I said? Which brings me to the crux of this message: You could be the perfect person to solve a problem. Have the best advice in the world. And everything you’re saying can be *technically* be true. But if you don’t connect your solution to your client’s pain points, it’s never going to work. It needs to be crystal clear how you can help them get to where they want to go. Or else it might just feel like you’re on a zoom call with your video off playing Mr. Beast videos for a copywriter… No? Just me? Rob “The Belfort of YouTube Growth Coaches” Allen P.S. Speaking of sales scripts… I actually have a video in my freelance training that breaks down a simple formula that’s served me well through the years. [Feel free to steal it for yourself](~/AASl5QA~/RgRkG6JyP4QBAWh0dHBzOi8vd3d3LmNvcHlzZWNyZXRzYWNhZGVteS5jb20vdmlldy9jb3Vyc2VzL2NoYWxsZW5nZS8xNDAyNjYtZGF5cy0xLTEwLzQ0NjQ1OS1zYWxlcy10cmFpbmluZy1ob3ctdG8tY2xvc2UtNC1hbmQtNS1maWd1cmUtZGVhbHMtZXZlbi1pZi15b3Utc3Vjay1hdC1zYWxlcy1hbmQtaGF0ZS10YWxraW5nLWFib3V0LXk_X2t4PUw0VmpMVktOSlQ1UWQzTkEtMkVRSnR6R242VlA5WnVxZE5mZGtfWkJZNjg3SEhZaHlfRU9JOXp5bDkxc01qbEYuVmFuQVdOVwNzcGNCCmIqch05Ylla_75SG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAFr0Q~~). Although FULL disclosure: It ain’t no Mr. Beast video quality, but content is solid. P.P.S. In case you had the idea, do NOT send me a bunch of pitches for YouTube growth services. All will be forwarded straight to trash@kingsofconversion.com Want to invest in your copywriting education? 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