A Copywriting "Christmas Story"

What happens when you forget Christmas is tomorrow? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Merry Christmas Eve! Every year, instead of gifts, Amanda and I like to pick a new place to travel to. “Experiences >> things” has been our motto. This year, we decided we were in the mood for deep snow. So we flew down to Park City, Utah. And we just got back! So here's a quick James Clear-inspired 3, 2, 1 round up of: - 3 pics from our trip - 2 underrated tweets that make me laugh - And 1 new "Copywriting Christmas Story" video I just released Let's dive in! 3 Pics From Our Trip In Park City, we went: - snowmobiling on a 12,000 acre ranch - tubing (with a bunch of little kids) - jumped in jacuzzi while it was 9 degrees outside - And drank way too much hot chocolate. Most of the time we spent there was just fun. But if I took away any "copywriting lessons," it would be the power of PRICE ANCHORING. Since Park City is a smaller town way up in the snowy mountains, transportation is already crazy. But while we were there, it got even crazier because of an unexpected snow storm. So one morning we'd scheduled an Uber to take us to a ranch where our snowmobile tour was happening. Now we were originally quoted $13 for the trip. But then, the driver cancelled last second. And there were no other Ubers/Lyfts available. So we started to panic. The concierge at the hotel jumped into to help us, frantically calling drivers. Finally, they got someone to pick up. ...Except it was for a private limo service that required a $199 deposit just to book the car. And then another few hundred for the ride! The concierge was like, "It'll probably be a grand round trip." To which we responded: "Uh... that's crazy!" "Can we just reschedule the snowmobile tour?" He said, “Unfortunately, no. The snowmobile touring company doesn’t allow for rescheduling.” We swallowed hard, realizing we were probably just going to have to eat the loss on the booking. But then another guy at the front desk said, “Wait - let me check one last thing.” He walked outside for a few minutes and returned with a huge smile on his face. He said, “Okay, I’ve got you an … umm … um driver. Are you okay with $70?” Amanda and I looked at each other and immediately said, “YES.” Even though we had no idea who this "mysterious driver" was and even though it was much more expensive than the ride we'd previously booked, we happily said yes. And this is the power of proper price anchoring. If you can make your potential customer feel the weight of a higher price ... and see the true value in paying it, one "price drop" is all you need to get a flood of yeses. In our case, it went a little like this... Everything You're Going To Get: One Ride To The Snowmobile Touring Company - ($2,000 value) Normal Price: $1,100 Special "Mystery Driver" Price: $70 US: TAKE OUR MONEY! 2 Underrated Tweets That Make Me Laugh I. [Amanda]( has been putting out a string of bangers and roasts on her twitter recently. Here's one of my recent holiday-inspired favorites: [Like on Twitter]( II. Who's on board with this "diet" until 2022 begins? [Like on Twitter]( 1 New Christmas Story Video I Just Released Oh no! What happens when you forget to buy your copywriting friend a gift for Christmas? Well... I just posted a quick "A Copywriting Christmas Tale" on my YouTube channel with the perfect "last minute" gift you can give any fellow copywriter. [Check it out here](. It's fun and light-hearted. And hopefully something you actually get this holiday season :) Rob "🎅 🎅 🎅 " Allen Want to invest in your copywriting education? [Check out resources on email marketing, copywriting services, client tips and more.]( Looking for something to watch? [Watch hours of impactful copywriting training on my YouTube channel.]( Are we connected on Twitter? [Follow me here!]( No longer want to receive these emails? [Unsubscribe](. Kings of Conversion PO Box 1175 Boise, ID 83701 ‌