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kingsofconversion.com
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robert@kingsofconversion.com
Sent On
Mon, Nov 29, 2021 02:45 PM
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It's been a looooong time since I've seen an opt-in page that truly blew my mind. It's like, "WOW, a
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It's been a looooong time since I've seen an opt-in page that truly blew my mind. It's like, "WOW, another free webinar! I've never seen such generosity!" LOL. But the other day, I found myself neck-deep in [the greatest opt in experience I've ever seen](. Seriously. It all started when I got an email from reader, Matt B. He said he was a big fan of my stuff and the creator a site called Copy Legends that I might dig. Now normally, when people I've never met send me links to websites I've never heard of, I avoid them with a 10-ft pole. (What!? I'm not trying to get hacked!) But this is a case where I'm really glad I clicked. Because Matt did some things on [CopyLegends.com]( I've never seen done before. Things that break almost all of the "traditional rules" of opt in pages. But in my view, that's precisely why the page attracted over 4,000 copywriters to it in just a few months, including Frank Kern and Gary Bencivenga. For starters, he uses long form copy on the page ... for a free gift. To the casual viewer, this looks like a mistake. You have to scroll past 10 bullets of WHY you should join just to give your email address... ? But it's not an error. The copy is designed to set the pace and get you EXCITED about what's on the next page (where all the magic happens). So yes, by not putting his opt in box "above the fold," he might sacrifice some volume. But Matt doesn't want readers who bounce after 5 seconds. He wants the quality of the subscriber who makes it all the way to the bottom. But (importantly) you can't get away with this without another key ingredient... ...CURIOSITY. Which he layers into his page like I have NEVER seen anyone do before. For example, check out this bullet for the #7 reason you should opt in: Most people would have written a bunch of copy about how good this resource is. But Matt chose to zig where they zag. He removes the copy altogether and just shows you a screenshot of how much value his readers got from checking it out. I don't know about you... But seeing all those 8s, 9s and 10s had me thinking, "WHAT ON EARTH IS THIS AND WHY DO SO MANY PEOPLE LOVE IT?" This is exactly the kind of effect you want to have on your opt in pages. The desire to opt in should be so strong that people can't sleep until they see what's on the other side. He does the same thing with this teaser about Gary Bencivenga. He says you'll get to see the exact email sequence that inspired Gary to become a repeat customer ... with a screenshot of his purchases! My reaction to that: "How did he get Gary Bencivenga to buy and WHAT WAS IN THAT EMAIL SEQUENCE?" It's curiosity to the max. And I LOVE it. Then, further down the page, he teases that you can see the opening line that Frank Kern called, "One of the best lines of copy ever." What's crazy is Matt could have done what most people do and just used the testimonial from Frank on the page somewhere. But notice that he didn't do that. He turned Frank's quote a benefit of joining his list! It's genius. And that's just the tip of the iceberg. The copy, the bullets, the thank you page. Combined it's genuinely one of the best opt in experiences I've ever seen. And I believe every copywriter should study it for how you could incorporate these things into opt ins you write for your clients and your own list. It will lead to better subscribers, higher opt in rates and way better customers. In fact, I want you to check this out and study it so much that I'm going to send you a copy of something from my own swipe file just for [subscribing to Copy Legends](. It's weird "sideways" funnel I wrote that grossed $1 million in a week. The funnel worked largely because I broke A LOT of traditional "funnel rules" (just like this page). But sometimes breaking the rules is exactly what it takes to create a breakthrough. I'll send you this full, 26-page funnel just for checking out Copy Legends. That's not to mention that you will get these gifts for opting in: - The 101 Greatest Ads Vault, which breaks down the top-converting 1-2 ads by 58 âOriginal Copy Legends," like David Ogilvy, Gary Halbert, Eugene Schwartz, Claude Hopkins and more
- And his Profit-Swiping Guide, which shows you how to use the ads in the vault to create your own modern-day versions. This is the exact technique I recommend for studying old school ads as well. Trust me, the funnel that follows is just as good as the opt in page. I'm even using some of things I'm learning to rebuild my own welcome flow. Because of a weird "click to unlock" strategy he's using in his follow up series. You'll see what I mean [in the welcome email](. And get this: He uses KLAVIYO! So it's definitely something to look at for ecom and info, Rob "Study UP!" Allen PS. Matt had no idea I would love this so much when he reached out to me. But the whole experience was so cool that not only did I become a super fan but also I wanted tell everyone I know about it. So if you've ever doubted that cold email can work, let this be proof it can. See why I love it and get a piece of copy from my own swipe file that pulled in $1m in a week [here](. Want to watch 50 marketing experts share all their Black Friday secrets for free? [Get your FREE ticket to The Black Friday Summit here]( Want to invest in your copywriting education? [Check out resources on email marketing, copywriting services, client tips and more.]( Looking for something to watch?
[Watch hours of impactful copywriting training on my YouTube channel.]( Are we connected on Twitter? [Follow me here!]( No longer want to receive these emails? [Unsubscribe](.
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