From
kingkong.com.au
Email Address
sabri@kingkong.com.au
Sent On
Mon, Dec 4, 2023 09:08 PM
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Scandalous pic inside 📎 Before you open this email {NAME}, brace yourself.... {NAME}, Your bu
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Scandalous pic inside 📎 Before you open this email {NAME}, brace yourself.... {NAME}, Your business is f*cked unless you start doing this. Trust me… I’m speaking from experience. [image](=) And I’ll tell you about that in a second. But first, huddle in. The market for attention has shifted. TikTok has bankrupted the attention of YOUR market. And this attention-sucking octopus is getting bigger and stronger by the day. It’s almost the same size as Instagram now. Why does that matter? Because it’s threatening the existing platforms. TikTok has forced them to up their game. To be as entertaining and addictive. This is why Instagram introduced reels. And YouTube introduced shorts. They’re losing watch time to TikTok. Ain’t no way they’re going to let that happen with billions on the table. TikTok is the black tar heroin of the internet. The largest dopamine stimuli. And the most advanced auto-suggestion algorithm on planet Earth. Video first. Autoplay. Sound on. Captions. Built-in AI voices. Visual effects. Trending music. This has raised the expectations from users on all social platforms. Users no longer watch videos that don't hijack their attention. That don’t entertain and engage ‘em like TikTok videos do. So as an advertiser, you gotta step your shit up. You have to meet and exceed the user's expectations for videos. Advertisers are getting smashed running 5-year-old creative styles that users scroll past. While the advertisers who are crushing it… Understand that ads have to keep up with the new attention expectations of the market. If you’ve been on my list for any length of time. You would’ve heard me ranting about being a student of markets. This is exactly what I mean. Looking at the total market for attention. And study what’s happening. Then make changes to your ads and funnels to leverage these. This is how you win. I recently reshot a VSL I created 2 years ago. (That was still performing well) But I knew had lost its edge… Given the shift in the landscape of attention. I applied what I’ve learned with retention editing. And I halved my CPL and CPA. We’re now applying this for our clients. Look, unless you’re a red fire ant who is vegan or lactose-intolerant… This stuff affects your bottom line. It hurts your dinero. Less pesos for grass-fed New Zealand Tomahawk steaks. So If you’re sick of watching your ROAS slip month to month. And want your funnels to go catabolic. [Book a call my team](=). And we’ll show ya exactly how to do just that. Stop thinking. Stop guessing. And start scaling. [Book a call.]() Speak soon. Sabri ‘Internet Papi’ Suby P.S. If you’re thinking, yeah but, these guys are gonna charge me some big fat fee. Look, IF you do choose to work with us. It’s gonna cost you a lot less than what it’s costing you to stay where you are right now. As they say, every year that goes by you don't know how to make a million dollars (or maybe ten)... it’s costing you that. [And it all starts with a call.]( Sabri Suby Founder & Head Of Growth Level 1, 12 River Street
South Yarra, 3141 Victoria, Australia
Ph: 1300 858 250 www.kingkong.com.au This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. Please notify the sender immediately by e-mail if you have received this e-mail by mistake. If you are not the intended recipient you are notified that disclosing,copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. If you do not wish to receive these communications in future [Unsubscribe]( Level 1, 12 River Street South Yarra, Victoria 3141 Australia
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