[Nightmare]: Hidden 122% Ecomm Cost

This could be the reason you can’t scale… ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ {NAME}, No. This freight container is not the raw material for your single cousin's new cute and ingenious tiny home. [image](=) It’s your worst nightmare. A demon that will sneak into your dreams of a multi-million dollar ecommerce brand and haunt the shit out of you. Until your cost of goods (COGS) breaks your business. The Aussie department of Agriculture reported bulk shipping costs rose 122% between Jan 2020 and April 2022. While shipping containers costs rose 117% over the same period. And if you didn’t notice the massive and destructive effect this was having on your business. It’s because you weren’t paying attention. Like most things in life, once the cat is out of the bag it usually doesn’t go back in. Bags suck. And little meow-meow was born to run free and kill birds. So don’t count on this essential cost of doing ecommerce to go down anytime soon. Instead of wishing and hoping, you need to account for it… You need to boost your Average Order Value (AOV) to not only cover it, and then some… But you need to be making so much money off every sale. That you can have a good hard laugh in the face of an Aus Postal employee without an ounce of remorse (not literally, psycho). Generally I recommend a 70% margin to the brands I work with. And if you don’t have this built into your business? You’re never going to scale your brand to multi-multi-million dollar levels of growth. Maybe you’ll be successful in a small niche.But you’re not gonna be Kylie’s Cosmetics... Or Gym Shark… This golden ecommerce principle is just one of the metrics I use when evaluating a business’s scaling potential. But I have five unit economic metrics inside my [Black Tiger system](=). Because even if you have 70% margin, that doesn’t mean you’re ready to play in the big leagues. A lack of one of these five fundamentals could be exactly what’s holding you back right now… On the other hand, tweaking just one or two of these metrics could be what it takes to set your brand on fire and unlock the kind of month-to-month growth that gets you to the AFR rich list. [Just go here to check them out and see if your brand is up to scratch.](=) Best, Sabri P.S. Unit economics, unit shmenomics. I know this crap can come off boring. But you don’t need to be a math PhD. to crush ecommerce. This is business basics! Which is why it’s sooo frustrating that so many brands can’t even meet these fundamental requirements. Don’t let that be you! This [Black Tiger]( overview explains everything. Sabri Suby Founder & Head Of Growth Level 1, 12 River Street South Yarra, 3141 Victoria, Australia Ph: 1300 858 250 www.kingkong.com.au If scaling an ecomm biz to 100k per day in ad spend doesn't interest you, no problemo, you can [Click here.]( and I'll make sure to not send you any further emails about it.This email and any files transmitted with it are confidential and intended solely or the use of the individual or entity to whom they are addressed. Please notify the sender immediately by e-mail if you have received this e-mail by mistake. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. [Unsubscribe]( if you do not wish to receive these communications in future. Level 1, 12 River Street South Yarra, Victoria 3141 Australia