drunk in the dark (Q4 ecomm secret)

Explains why it’s so hard in 2023… ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ {NAME}, Advertising on the internet used to be like sauntering down a bright lit street at high noon. The smell of fresh cut flowers. Bees buzzing about. Couples picnicking on plaid blankets, swilling their prosecco… Things were simple, easy… we saw everything. …every sale tracked and accounted for. And then the attribution armageddon struck. And suddenly our world went dark. Like John Wick was about to unleash unholy hell on 20 Russians in a nightclub. No more easy retargeting… No following your ideal customer all over the internet like a lost puppy, snapping up cheap CPAs… Lights out, everything got way more difficult. Suddenly we were stumbling around like a drunk first-year on campus… Stripping over empty beer cans. Picking fights with rose bushes… and barely making it home. Many brands went down in this attribution shitstorm… Many more will sink below the dark pool of crappy tracking and increasing privacy restrictions… And you know what? That’s a good thing. Because if you’re anything like me. I get a not-so-small sense of satisfaction seeing brands fall off the radar. While the businesses I work with go from strength to strength. And if you have the [Black Tiger strategy](=)… That ever more successful, lucrative, and dominating brand, could be you. Yeah you… Turning $10k into $118k… [image](=) Turning $90k into $413k… [image](=) And $139,0000 into $1.8 million. [image](=) And just generally kicking ass all over the internet… Building your ecomm biz into a fire breathing juggernaut that will put your kids in the best school… Your partner in a luxury SUV… And YOU in Versace bathrobe so smooth you forget how to spell the word polyester. This is what can happen when you wake up and realize - OK attribution is now fucked. We need different strategies. Something that is working now. Not what was working 15 months ago. [Black Tiger]() is what’s working now. And oh BOY… is it working. [Go here to get the details](=). Best, Sabri Sabri Suby Founder & Head Of Growth Level 1, 12 River Street South Yarra, 3141 Victoria, Australia Ph: 1300 858 250 www.kingkong.com.au If scaling an ecomm biz to 100k per day in ad spend doesn't interest you, no problemo, you can [Click here.]( and I'll make sure to not send you any further emails about it.This email and any files transmitted with it are confidential and intended solely or the use of the individual or entity to whom they are addressed. Please notify the sender immediately by e-mail if you have received this e-mail by mistake. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. [Unsubscribe]( if you do not wish to receive these communications in future. Level 1, 12 River Street South Yarra, Victoria 3141 Australia