Ryan Reynolds is making billions doing this

But I murdered my soul doing the opposite. ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ {NAME}, I murdered my sweet little innocent soul doing this. [image](=) Lemme back up a little, big boy. Yesterday, in an interview I got asked. “Where do you come up with these crazy analogies?!” “I read on your website about how you’d describe running a biz” And you said… “It’s like eating a mouthful of fire ants... While riding a motorbike blindfolded through the snow at 100km per hour, naked.” Look, I’ve paid for my mistakes in FULL. Eating sh*t and failing more times than I’d like to admit. But this next lesson kicked me in the nuts so hard. Multiple times. That I swore to the internet gods I’d never make this mistake again. If it’s the last thing I do. And it’s partly where that analogy was born. So let Captain Suby save ya the pesos and heartache. Ready. Sitting down? Comfy? Good. People don’t buy the best product. They buy the best-marketed product. Let me share a story. There are over 6,000 gin brands in the world. 6,000!!! But in 2018, Ryan Reynolds purchased a majority stake in one of ‘em. A small craft gin company called Aviation Gin. He sold it 2 years later for 610 millie. *Pur for daddy*. But wait i’m not done. Then in 2019, he bought Mint Mobile. A low-cost wireless provider. There are over 800 of them in the US. And sold it to T-Mobile for $1.35B in 2023. How does he enter into these HYPER competitive markets. Going against monster 100b brands. Scaling revenue FAST! Stealing market share. And building so much value that behemoths buy him out? Great question. You’re smart. I like you. He hijacks eyeballs. Using his digital marketing agency. And jumps on whatever is trending in the news or pop culture. Immediately creating ads on it for his companies. Like his recent ad where he used the white-hot trending topic of ChatGPT to write an ad for Mint Mobile. Or that time Peloton put out an ad where a husband gifted his wife an exercise bike and everyone lost their mind. Ryan tracked down the actress and hired her to shoot an Aviation Gin ad. *chefs kiss* The lesson here? Attention is everything. Were those products any good? Maybe. Were they revolutionary? Hell no. There are countless undiscovered talents. Buried in garages, kitchens, warehouses and offices. That will NEVER be discovered. Many were born broke. And will die broke. Because they ignored this rule. Don’t be one of ‘em. Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. But if you don’t nail one, you’re finished. We work with thousands of brands to solve this problem. [Book a call with a digital strategist.](=) And we’ll break down THE best distribution channel for your biz. To steal eyeballs. Make boatloads of sales. And build an incredible brand. [Shoot your shot.]( Stay dangerous. P.S. If it turns out that it would be a good fit to work together. We’re offering crazy incentives to partner this month. Ask the strategist on the call and they’ll give ya the deets. Sabri Suby Founder & Head Of Growth Level 1, 12 River Street South Yarra, 3141 Victoria, Australia Ph: 1300 858 250 www.kingkong.com.au [Unsubscribe]( Level 1, 12 River Street South Yarra, Victoria 3141 Australia