i don’t eat breakfast (here’s why)

📎 This man is responsible (pics inside) ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ ⁤⁤⁤ {NAME}, This man is partly responsible for why I don’t eat breakfast… [image](=) Instead, I throw around weights… And use a little caffeine to set my blood on fire. Who is he?... And what does he have to do with growing your biz? Great question. You’re smart. I like you. I’ll get to that in a sec. But first, lemme let you in on something. You see, you might not realise this… But your breakfast is an exercise in the art of marketing. And it might be the most successful marketing campaign of all time. The statement “breakfast is the most important meal of the day”. Was dreamed up by a marketing team *gasp*. Yet most people don’t question it. Because stupidity is contagious. You see, in the 1920s… The Beech-Nut Packing Company wanted to sell more bacon. So they hired Edward Bernays. The “father of public relations”. The dude was a certified marketing badass. He pioneered the use of psychology in marketing. From government propaganda to Lucky Strike cigarettes. But when it came to boosting demand for bacon. He saw an opportunity at the breakfast table. Walk with me… In the 1920s a light breakfast was the norm in America. Most peeps had coffee, a pastry and maybe some cereal. So Bernays asked his agency’s doctor (yes, his agency had a doctor on staff)... If a larger meal in the morning would be better for people’s health? The doctor said yes (I wonder if he had a motive *wink*). “More energy at the start of the day is a good thing.” He then had the doctor write to 5,000 of his closest doctor friends asking if they agreed. More than 4,500 wrote back saying they did. That gave Bernays his ‘hook’... “4,500 physicians urge Americans to eat heavy breakfasts to improve their health”... The newspaper headlines read. Many of ‘em also said bacon and eggs were the perfect hearty breakfast. And alas, “breakfast is the most important meal of the day” was born. It was then drilled into the heads of the public so many times (through ads). They began to believe it. And it changed the eating behaviour of the whole world. This marketing stuff is powerful, huh? Before this, breakfast was not a standard routine as it is now. In fact, the Romans believed it was healthier to eat only one meal a day. And sometimes fasted for days at a time. Anyhoo. What’s the business lesson in all this? Well, in a world where the cost of traffic is only going up. And AI continues to automate ad auctions. You’re not gonna get an advantage on the traffic side of things. The opportunities lie in the ‘big ideas’ behind your campaigns. Your creativity to find/engineer winning hooks. Your copy. Your creative. But it ain’t easy. Trust me. I know. We’ve created 1200+ of ‘em. (plus a bunch of stinkin’ loses) And spent $50m on ads testing ‘em. Refining ‘em to find out what works. (And what doesn’t) Not having one is like playing business on ‘hard mode’. Your biz gets commoditised. Which melts your margins. And results in you having Danny DeVito dollars. But we’ve come up with a framework for creating ‘em. That works for ANY business. [Book a call and let us show you what’s possible.](=) And let’s make more progress in 6 months… Than you’ve made in the last 6 years. [Simply tap this shiny blue link.](=) And we’ll show ya how on the other side. P.S. Oh, and if ya scrolled to the bottom. Here’s the skinny… Having a winning hook can increase ROI by 4-20X. No more ad spend. No more team members. Just pure organic double cream profits. [Book in a call and we’ll show ya how.]() Sabri Sabri Suby Founder & Head Of Growth Level 1, 12 River Street South Yarra, 3141 Victoria, Australia Ph: 1300 858 250 www.kingkong.com.au This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. Please notify the sender immediately by e-mail if you have received this e-mail by mistake. If you are not the intended recipient you are notified that disclosing,copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. If you do not wish to receive these communications in future [Unsubscribe]( Level 1, 12 River Street South Yarra, Victoria 3141 Australia