breaking a marketing blood-oath of secrecy

billionaire sells 7,000 flamethrowers (pics inside) Holy mother of heaven {NAME}. Why would he do this? Or better yet, why should *you* do this? [image]() Great question. You're smart. I like you. Yes, that’s Elon wielding a flamethrower. I’ll get to why this is a genius move in a second. And how you can use it to get a stampede of new customers. But first, we need to go back to the trouble-free year of 2017. When Mr Musk tweeted… [image]() Now, to the untrained eye. It’s hard to see the connection between selling flamethrowers. And growing a company that drills holes under cities to help with traffic. But imma let you in on a little secret. *gasp* I know. I know… I’m breaking a marketing blood-oath of secrecy. But this is just one of the endless perks of being on this prestigious email list. You see, I can’t help myself. I gotta be a hero. And it gives me a great sense of pride… To be arming the rebels with potent business-building strategies… Anyhoo. Back to it. You see, Elon is a master ninja at getting attention. He knows the game. There are very few people on his level. He knows it’s not enough just to have a world-class product. Cause that means nada if people don’t know about it. And his lesser-known company, The Boring Company. (Great name BTW) Isn’t something that’s necessarily exciting. Or something people feel compelled to talk about. But you know what is?…BINGO! Flamethrowers. And if you’ve been paying attention at home. You should know where this is going. Look. In a world full of never-ending notifications and auto-play entertainment. If your shit is so boring it could make a manila folder cry. It’s gonna get buried online. Because your prospects have endless options of what to spend their attention on. And like any efficient market. An oversupply of one thing. Creates a scarcity for whatever it is that thing consumes. So, an oversupply of content... Creates an undersupply of attention to allocate that attention efficiently. *reread that… I’ll wait here* And no one understands this better than Elon. Cause money follows attention. And there's tonnes of research online... Showing that Musk’s Twitter activity correlates with Tesla’s stock price. Attention = money. And this brings us to a very important question… “How do I get attention?” Well, the battleground for attention is the newsfeed. Everything online is a newsfeed. Think about it… You log into Amazon, Spotify, Instagram, TikTok, email, or Google… And browse a scrollable list of newsfeed items. People are being “fed” information through this format. That’s the battleground. And the weapons used are: - Image - Headline - Lead in/description. [image]() Or something like this… [image]() And there is nowhere online that's more important… When it comes to the sharpness of the weapons you use to get attention… Than when running paid ads. Yep. The words you use in one simple ad or landing page. Can double your business. Yes. DOUBLE. And this is something me and my team have spent $50m in ad spend testing… Which words sell like hell online. Cause when you get that right. Everything is cheaper. A lot cheaper. CPM’s are lower. Your cost per click drops. Leads are cheaper. And, as a result… Your cost to get a customer is cheaper. Much cheaper. And you make a whole lot more dinero. Alrighty… If this interests you. This week we’re offering [FREE ad account audits]() from my head media buyer. Where we’ll go through your ad accounts. And show you where the opportunities are to scale your accounts. While getting MORE consistent results. And stacking more cheese. But here’s the catch…. We’re only giving away 14 of these little bad boys. And it’s first in, best dressed. But it’s 100% free. [Grab yours here.]() Speak soon P.S. Oh, and in case you’re wondering what our management fees are. Our services are free. *stares confused*. No, we’re not a charity. But we make you more money than our fees. So it doesn’t work out costing you anything *blows kiss*. Sabri Suby Founder & Head Of Growth Level 1, 12 River Street South Yarra, 3141 Victoria, Australia Ph: 1300 858 250 www.kingkong.com.au This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. Please notify the sender immediately by e-mail if you have received this e-mail by mistake. If you are not the intended recipient you are notified that disclosing,copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. If you do not wish to receive these communications in future [Unsubscribe]( Level 1, 12 River Street South Yarra, Victoria 3141 Australia