A time-warping online trend. [For the best experience, read in browser.]( February 3, 2024 Good morning! Time for a weekend scroll through what's happening on social media, including [a controversial way to run a home]( and [the surprising reason Elmo's been in the news](. We're also sharing [books every grandparent should read]( and walking you through [a solution for neck pain](. All that, plus the dish on [our brand-new food newsletter](, coming right up... Dream House [A pink plastic figurine of a woman in a 1950s kitchen]( KCM/Getty Images Has your social media feed been looking like a time warp lately? You're not alone. The phenomenon of "tradwives" â young women who celebrate "tradition" by running their homes like it's the 1950s â is exploding online, leaving us with complicated questions about how this trend defines the current state of gender politics. In a new series, KCM associate editor Caro Burke is unpacking this fascinating fad. We kick things off with a look at [what it means to be a tradwife](, why some commentators say the movement celebrates sexism, and how content creators respond to that criticism. [READ MORE]( More Stories [Donald Trump and Fani Willis]( Getty Images Behind the scenes: If you've been following the court case surrounding Donald Tump's attempts to overturn the 2020 election results in Georgia, you'll be riveted by Find Me the Votes, a deeply reported new book by investigative journalists Daniel Klaidman and Michael Isikoff. Today, the authors shares [the most surprising things they discovered]( while working on it. In this together: Tomorrow is World Cancer Day, and we're thinking of everyone affected by this cruel disease. If you're looking for information, [our breast cancer hub]( covers all the basics â and if you're able to offer support, consider donating to Stand Up to Cancer's [Alex Trebek Fund](. Regarding your refund: Tax season is upon us, and a new tool from the IRS could make filing simpler than ever. We'll explain [who qualifies to use it](. Get it straight: If you spent the week hunched over your desk, Ryan Cooper's [yoga routine for neck pain]( will provide sweet relief in less than 15 minutes. The Grand Adventure [Book covers for ''Nobody Will Tell You This But Me,'' ''Walking on Eggshells,'' and ''Nanaville'']( KCM I'm over the moon about becoming a grandma â even if I don't want to be called "grandma" (sorry) â when my daughter Ellie becomes a mom very soon. I've been soliciting advice from friends, family, and the readers of Wake-Up Call, and we'll be sharing the best kernels of wisdom in the coming weeks. Today, we're rounding up [the best books for grandparents](. Looks like I've got some reading to do! [SEE THE FULL LIST]( Almost Ready... [The ''Good Taste'' logo with a bowl of spaghetti]( KCM Our brand-new food newsletter, Good Taste, officially launches on Thursday! [Sign up (for free) right here](, then get a peek at what's to come with [this sweet treat]( from our favorite foodie, Jake Cohen. [SUBSCRIBE NOW]( Saturday Spotlight [Woman holding a blue balloon with a sad face on it]( The Winter Blues Where does the weather most affect our emotions?Let's consult this list of the U.S. states with the highest rates of seasonal sadness. [Read More »]( [Woman's hand with red nail polish]( Nailed It A fascinating theory about why men love red nail polish is trending online, and you definitely want to see what the fuss is about. [Read More »]( [Jay Leno and his wife Mavis]( Spousal Support Learn the heartbreaking reason Jay Leno filed for a conservatorship over his wife's estate â and look back at their love story. [Read More »]( In Focus [Katie Couric and Robert Wong]( Think with Google The rise of artificial intelligence has prompted plenty of uncertainty about what the future holds, but according to Google Creative Lab VP Robert Wong, the exciting possibilities are endless. I chatted with this influential designer about [how we can use A.I. to enhance our creativity]( â and why this technology needs our human perspective to truly succeed. [WATCH HERE]( [Supported by Think with Google]( Fits Like a Glove [Lingerie]( KCM Whether you're shopping for Valentine's Day or just for fun, lingerie is a surefire way to make anyone feel foxy. We researched [the best pieces on the market](, which includes our pick for [the most comfortable bra we've ever tried](. [SHOP HERE]( [Know it all, and help your friends catch up, too. Share Wake-Up Call and you'll earn some superb swag.]( Thank you for reading Wake-Up Call and being part of our community! If you have questions or comments, drop us a line at info@katiecouric.com. See you next week! [Alternate text] Update your preferences or [unsubscribe]( If you buy something through this email, KCM may earn a commission. Katie Couric Media, 75 Varick St, Ste 12, New York, NY - 10013-1917 Copyright © 2023 Katie Couric Media, All rights reserved.