TSS #061: One Simple Little Trick for 4x Conversion

How a simple change on Twitter led to a 400% increase in conversions. [View in Web Browser]( Read time: 2.5 minutes A big thank you to our sponsors who keep this newsletter free to the reader: This week's newsletter is sponsored by [LeadDelta](. LeadDelta is your #1 LinkedIn Network Manager — it helps B2B professionals sell better with the combined power of their networks. [Try it today!]( And by [Techvestor,]( the easiest way to passively invest in short-term rentals as an asset class with 20% per year historical annual returns. [Learn more here.]( --------------------------------------------------------------- I love experimenting with social media. I’m always testing and measuring and modifying my strategies. Because a big part of my social media success has come from trying new things to learn what works (and what doesn’t). Case in point: Last year I used Twitter to drive tons of traffic to my website. My goal was to attract newsletter subscribers. Here’s a Tweet from November 2022, where you can see how I did it: While engagement on this Tweet was low (158 vs. an average of 800+,) I still got 593 new subscribers. The Tweet did the job I wanted it to. But then, early this year, Twitter’s algorithm changed. And suddenly, my formula stopped generating as many new subscribers. I couldn’t get past 250 new subscribers on any given day, which was a sharp and disappointing decrease from just a month before. I knew a lot of things were changing at Twitter, but I wasn’t willing to wait around and hope things would go back to “normal.” I wanted to recapture the old subscriber count and continue growing my newsletter. So I decided to run a little experiment. I called my experiment the 1-Tweet CTA vs. the 2-Tweet CTA. We know the LinkedIn algorithm doesn’t like posts that have links in them. And I suspected the new Twitter algo didn’t like Tweets with links either. So, I shifted to a 2-Tweet newsletter CTA. I simply moved my CTA (the link) to the 2nd Tweet, resulting in a tiny thread of two short Tweets. And what do you know? It worked. The result was a Tweet with two parts. The first part had no CTA, and it generated 802K impressions. The second part had the CTA link, and that generated 39K impressions. And I got 870 new email subscribers. This is exactly why I encourage experimentation on social media (and everything else in your business.) Needless to say, I’ve continued to use this little trick, because it seems to appease the new Twitter algorithm. For now, at least. So I hope this helps you get more subscribers for your newsletter, or purchases of your product, or whatever CTA you’re after. Just remember, social media algorithms are always on the move. And as content creators, it’s our job to adapt and experiment. That’s all for today. See you next week. --------------------------------------------------------------- Whenever you're ready, there are 2 ways I can help you: 1. If you're still looking for traction in your business, I'd recommend starting with an affordable course: → [The LinkedIn Operating System:]( Transform your LinkedIn profile into a lead generation machine with The LinkedIn Operating System. This comprehensive course will teach you the system I use to grow from 0 to 370,000+ followers and $3.8M in income on this untapped platform. [Join 11,600+ students here.]( → [The Content Operating System](: A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. [Join 4,500+ students.]( 2. Promote yourself to 80,000+ subscribers by [sponsoring this newsletter]( (Booked out 6 months) [Unsubscribe]( | Sent by Justin D Welsh LLC 30 Main Street, PO Box 448 • Accord, NY • 12404-9998