From
jonloomer.com
Email Address
me@jonloomer.com
Sent On
Mon, Mar 11, 2024 11:30 PM
Email Preheader Text
Hey, {NAME}. First announced in January, more and more advertisers are now seeing it. Advantage Deta
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Hey, {NAME}. First announced in January, more and more advertisers are now seeing it. Advantage Detailed Targeting is now on by default when using link clicks or landing page views as your performance goal. You can't turn it off. This could be a problem. Read my post here: [() Top of the funnel optimization is already problematic. But if you remove the guardrails of specific targeting, you can expect that the quality of traffic you receive will crater. [In today's post]() I discuss the following: - The current state of audience expansion
- Where expansion is effective
- Where expansion fails
- Where this is headed
- What Meta needs to do to fix this There's even a 6 1/2 minute video at the bottom of the post that you can watch for an overview of what's going on. Enjoy! STRATEGY SESSION TODAY Will you join me today? Every Tuesday, I host a Strategy Session with my private community and we help one another with obstacles we're facing with advertising. You need to be a member of PHC - Elite to attend. I'd love to have you join us! Sign up here: [(=) If you want additional information about this community, click the link below and I'll send you more details... [CLICK THIS LINK FOR MORE INFO ABOUT PHC - ELITE](=) I hope you're having a great week! If you have any questions at all, don't hesitate to ask. Cheers, Jon [UPDATE EMAIL PREFERENCES](=) [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States
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