Low-quality ads can do more than hurt results...

Hey, {NAME}. Do you know how Meta defines low-quality ads? Not only could the quality of your ads drive up costs, they can have long-term negative effects on your page, ad account, or domain. Read my post here: [( You can technically create low-quality ads without violating Meta's ad policy, but within reason. Keep in mind, though, that low-quality ad impact spills over to the post-click experience. [In today's post]( I provide specific examples of low-quality ads, low-quality post-click experiences (landing pages), and the signals that users send to help Meta know when quality is a problem. I also walk through the related advertising policies that could get your ads rejected. By the end, I provide some recommendations to help avoid these problems -- both on an ad-to-ad basis and potential long-term account-wide issues. BOOK A SESSION WITH ME Are you struggling with your ads or need a second set of eyes? We can walk through your strategy together. Schedule a time here: [() I hope you're having a great week! If you have any questions at all, don't hesitate to ask. Cheers, Jon [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States