How the elimination of cookies impacts advertisers...

Hey, {NAME}. On January 4th, Google started its test of the elimination of third-party cookies from Chrome browsers. The plan is to roll this out globally for all Chrome browsers by the end of the year. What does this mean for advertisers? Read about my thoughts here: [() This post focuses on the following: - What are cookies? - Google’s Tracking Protection and third-party cookie phaseout - Google’s replacement - What Apple and Safari have already done - How this impacts Meta advertisers - What you should do - Remaining questions - Resources It's not entirely clear how this will impact advertisers, but that may be intentional. That said, I provide a couple of steps you could take that likely put you i a better position. I'm not a cookie expert. But I did a great deal of research to put this post together. [Read my post]() to help you better prepare. There's also a video at the bottom that helps walk through this. STRATEGY SESSION TODAY Every Tuesday, I host a Strategy Session with my private community and we catch each other up on the obstacles we're facing and new features we've spotted. It's a great opportunity to help one another and get a better sense of what is happening right now in Meta advertising. You need to be a member of PHC - Elite to attend. I'd love to have you join us! Sign up here: [( If you want additional information about this community, click the link below and I'll send you more details... [CLICK THIS LINK FOR MORE INFO ABOUT PHC - ELITE]( I hope you're having a great week! If you have any questions at all, don't hesitate to ask. Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States