Why aren't more advertisers doing this?

Hey, {NAME}. If you were to ask me what one thing I do that separates my advertising from others, it's obvious: Use of custom events. My website tracks actions using the browser pixel and API that go beyond your typical standard events. Not just leads, registrations, searches, and the sales funnel (view content, add to cart, initiate checkout, and purchase). The reason is simple: Other actions matter, too. Let's say that someone visits your website but doesn't perform any of the standard events listed above. Were they a worthless visitor? Unless you use custom events, it's impossible to know. Maybe they visited by accident. Maybe they immediately left without reading a word. Or maybe... Maybe they spent five minutes reading a page. Maybe they scrolled to the very bottom. Maybe they watched an embedded YouTube video that explained your product and watched it to the end. Maybe they clicked internal links to take them to multiple pages. You see why this matters, right? Sure, you can use this for targeting. You can target people who spent more time, scrolled down a page, watched an embedded YouTube video, and more. This stuff is great. But it's not where the ultimate value is here. Custom events can add so much value to your reports in Ads Manager. Your ads are getting lots of clicks, but no one is buying. Why not? Are they at least deeply engaged? What are they doing? What aren't they doing? You can also use custom events for optimization. One of the biggest challenges for advertisers is having a budget big enough to generate volume to optimize for Purchases. They often optimize for something further down the funnel, too. But how about optimizing for someone watching that video about your product on the landing page? Or maybe you are a content creator. You aren't looking to immediately sell something. You want people to read your blog or watch your video. But Meta's ads optimization for generating quality actions is horrible. You can fix this by optimizing for custom events. You don't just want link clicks or landing page views. You tell Meta that you want people who spend at least 1 minute on your page. The quality of your results will improve immediately. It baffles me that more advertisers don't do this. I created a course called Custom Event Mastery to help you do this, too. It consists of 24 lessons in all. It will walk you through the very basics (what custom events are, why they matter, and getting set up with Google Tag Manager). It walks through exactly how to set up some of the most powerful events. And it helps you understand how you can then apply them to your advertising. Sign up here: [() I'd love to see you in there. Have questions? Just hit reply! Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States