My 60-second hot take on Threads...

Hey, {NAME}. Another week, another seven short videos that you may have missed. Get caught up below... 1. Threads is Here: My 60-Second Hot Take Well, here we go. Threads by Instagram finally launched on Thursday evening, and holy cow it made a splash. I jumped in and immediately felt a sense of nostalgia. Threads isn't perfect, but there were so many good feelings after those first few hours that I needed to share. [And don't forget to follow me if you're able!]() WATCH: [ON YOUTUBE]( 2. Find the Meta Ads CPM by Country [I wrote about this as well](=), but I went down a rabbit hole a couple of weeks ago. I wanted to to expand the audiences I'd target to build leads while only targeting countries that could potentially lead to paying customers. But after that, I'd need to group all of these countries by similar projected CPM or the algorithm would isolate the cheapest countries only. WATCH: [ON INSTAGRAM]() 3. Should You Target All Countries When Optimizing for a Purchase? The above experiment started with this question. I know, it sounds insane. But before you so confidently dismiss the idea, think about the way the algorithm works. Meta will always try to get you as many optimized actions as possible within your budget. That can lead to low-quality clicks, engagement, and leads if you go worldwide. But technically, it shouldn't when optimizing for a purchase. WATCH: [ON FACEBOOK]( 4. When to Use Meta Bid Strategies There are five bid strategies available to you to help control how Meta spends your budget in the ad auction. If you need a more detailed guide, make sure to [check out a post I wrote]() on this, too. WATCH: [ON TIKTOK]() 5. Stop Obsessing Over Surface-Level Metrics We see it everywhere. Video views and virality. Link clicks. Likes. Comments. They all say something. But you shouldn't chase these numbers. Don't make the same mistake I did many years ago... WATCH: [ON LINKEDIN]( 6. How to Name Your Campaigns, Ad Sets, and Ads A good advertiser has a clear naming convention of their campaigns, ad sets, and ads. That way, it doesn't matter whether they're looking at their work or it's a partner or client. It's clear what's happening without having to dig into each asset. WATCH: [ON YOUTUBE](=) 7. Celebrating 6 Months of Daily Videos I started this crazy one-video-per-day journey on January 1st, and I'm half of the way there! Here's a little reflection on what's been the most difficult challenge. WATCH: [ON INSTAGRAM](=) TRY MY AI CHATBOT! In case you missed it, I've quietly moved my AI chatbot out of beta testing into a soft launch. It's trained on more than 150 pages of my website, and I'm really excited by what it can do so far. You can now find it at the bottom right of every page of my website ([go to this post if you need a link](=)). Give it a try and let me know what you think. If you have any questions at all, don't hesitate to ask. Have a great weekend! Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States