What is Engaged-View Attribution?

Hey, {NAME}. Another week, another seven short videos that you may have missed. Get caught up below... 1. What is Engaged-View Attribution? Have you heard about this yet? I first stumbled on Engaged-View Attribution a few days ago, but very few advertisers have it yet. Meta has updated their documentation to reflect it, though. This could be really interesting in terms of where attribution is heading. I'll have a blog post on this next week, but for now watch the video below... WATCH: [ON YOUTUBE]( 2. How to Group Facebook Leads by Country [I wrote about this as well](), but I'm really excited about an experiment that I'm working on. It's way more complicated and exciting than I can explain in a short paragraph, but the main thing is that I've found a creative way to target 40 countries (those that are most likely to turn into a paying customer) while running ads for leads. WATCH: [ON INSTAGRAM]() 3. Should You Turn on Campaign Budget Optimization? Ever since Meta rolled this out a few years ago, many advertisers have been reluctant to use it. But truthfully, there are specific times when you should. [Don't miss the best practices guide that I wrote](), too, but this quick video will walk you through when to turn it on. WATCH: [ON FACEBOOK](=) 4. Ad Set Spend Limits and Campaign Budget Optimization While we're on the topic of Campaign Budget Optimization (or Advantage Campaign Budget), should you use ad set spend limits? Many advertisers do, but I think that this defeats the whole point. WATCH: [ON TIKTOK]( 5. Uncover More Facebook Ads Conversions It baffles me that more advertisers don't make use of this data, especially during an era when clients are frustrated by apparent underperformance of their ads. You can and should uncover these additional conversions. WATCH: [ON LINKEDIN](=) 6. Tailored Leads Campaigns Have you experimented with Tailored Leads Campaigns yet? They look a lot like Advantage+ Shopping, but do they come with the same added benefits over manual setup? [I wrote about this](=), too, and you can watch the video below... WATCH: [ON YOUTUBE](=) 7. How to Set Your Facebook Ads Budget One of the most common questions I get is what budget we should use with our advertising. You don't need to guess. There's a simple mathematical equation to give you a starting point. WATCH: [ON INSTAGRAM]() TRY MY AI CHATBOT! In case you missed it, I've quietly moved my AI chatbot out of beta testing into a soft launch. It's trained on more than 150 pages of my website, and I'm really excited by what it can do so far. You can now find it at the bottom right of every page of my website ([go to this post if you need a link](). Give it a try and let me know what you think. If you have any questions at all, don't hesitate to ask. Have a great weekend! Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States