The only metrics that matter...

Hey, {NAME}. Meta gives us a lot of metrics to distract us. Keep it simple. Read my approach to metrics here: [(=) Far too often, advertisers obsess over metrics that just aren't that important. They think that there's a direct line between a metric and the Cost Per Desired Action. While most metrics certainly contribute to that cost, it's not a clear and straight line. It's blurry and squiggly. Break your metrics up into three groups: - Primary Metrics - Secondary Metrics - Tertiary Metrics The primary metrics are the ones you care about. They determine success or failure. How you get there doesn't really matter. The secondary metrics influence the primary metrics, but not always in the way that you expect. It's rarely as easy as improving the secondary metrics to improve your primary metrics. And your tertiary metrics are there to help tell the full story. Consider those for entertainment value. They're interesting, and that's about it. [Simplify your metrics.]( It will help clarify your approach to advertising and your understanding of results. MY ADVERTISING PHILOSOPHIES This is the eighth and final blog post I've written recently that contributes to my core advertising philosophies. I put together a page that helps summarize those pillars. Find them here: [() These have largely remained consistent for me since my very early days in business. And truly, they apply to advertising, business, and much of how I live my life. I hope you're having a great week! If you have any questions at all, don't hesitate to ask. Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States