Newsletter Subject

How to select ad placements...

From

jonloomer.com

Email Address

info@jonloomer.com

Sent On

Tue, Aug 23, 2022 11:05 AM

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Hey, {NAME}. Facebook wants you to use automatic placements . Should you? The best answer is "it dep

Hey, {NAME}. Facebook wants you to use automatic placements (now Advantage+ Placements). Should you? The best answer is "it depends." Read about it here: [( It truly depends upon the optimization and the results you're getting. We've discussed before that automation can leverage weaknesses in certain placements that leads to low-quality actions. But there are times when these weaknesses (accidental clicks, click fraud, incentivized video views) are less of an issue. There isn't a one-size-fits all approach, but I feel there is a pretty basic plan that you can apply here. Additionally, you have a backup option for measuring results by placement that I map out in detail. [Read my take](=) and let me know what you think! TUESDAY'S STRATEGY SESSION It's that time of the week! I'm looking forward to Tuesday's Strategy Session. It's an absolutely awesome way to learn and share about what we're seeing right now in the world of Meta advertising. We tend to have 5-10 people show up, and we spend about an hour asking questions and helping one another. It's great! Of course, these sessions are only for Power Hitters Club - Elite members. These weekly sessions are just one of the many benefits. Want to become a member? Learn more by clicking the link below: [(=) If you have any questions at all, don't hesitate to ask. Thanks! Jon [UPDATE EMAIL PREFERENCES](=) [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States

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