Could I reach all of my followers with an ad?

The final report is in... Hey, {NAME}. Back on November 6 (more than three months ago), I began an experiment. It was a challenge. I would attempt to reach all of my Facebook page followers with a single ad. So, what would happen? It was a crazy journey. This week's Pubcast details how it finished up. You can listen from your favorite podcasting platform at the link below: [() My podcast-episode-every-day-challenge continued during the past week! We've now hit more than 90 days in a row. Just crazy. Below are the latest Pubcast Shot episodes that I've published. While the Friday Pubcast is usually 20-30 minutes, the Shots are only around 3 minutes each. Lots of good stuff this week. I hope you find it helpful! 1.Facebook Removed a Ton of Targeting, So Now What?: We've been hearing a lot about this during the past few weeks. Facebook didn't only remove detailed targeting related to sensitive topics. They also removed targeting that Facebook felt was too granular, redundant, or rarely used. It was a lot. [LISTEN TO THIS EPISODE]( 2. How to Create Custom Metrics in Ads Manager: Sometimes, the metrics Facebook provides aren't good enough. You can actually create your own to better customize reporting. [LISTEN TO THIS EPISODE](=) 3. Custom Events That I Use: There are a lot of custom events firing on my website so that I can track actions that Facebook doesn't otherwise track. This gives me a fuller picture in reporting, but it also allows me to target a valuable group of people. [LISTEN TO THIS EPISODE](=) 4. Website Custom Audiences I Use: I love remarketing website visitors. I probably have a more sophisticated approach to this than most advertisers. While I certainly use the base audiences that anyone can create, I also target based on both standard and custom event activity. Here's a rundown of what I do. [LISTEN TO THIS EPISODE]() 5. Deduplication of Events: If you connect to the Conversions API in addition to the pixel, the process of deduplication of events will be necessary. Here's where to check how much deduplication is happening. [LISTEN TO THIS EPISODE]() 6. Ask These Basic Questions to Better Measure Success: You can't just work within the box that Facebook gives you. When you measure success of your efforts, you need to better understand what is important to you and your business. Ask these very basic questions. [LISTEN TO THIS EPISODE](=) If you have any suggestions for topics you'd like for me to cover in a future episode, please reply and let me know. Otherwise, have a great weekend! Cheers, Jon [UPDATE EMAIL PREFERENCES]( [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States