My 30-day podcasting test

Hey, {NAME}. The past month has been eye-opening. I recommitted to my podcast on November 10. From that point forward, I decided to publish an episode every single day. The fire was lit, and 30 days later I had a story to tell. In this week's full Pubcast episode, I walk through what I've done and the results I saw during those first 30 days. You can listen from your favorite podcasting platform (some direct links are below): - [Apple Podcasts]( - [Spotify](=) - [Stitcher](=) I actually recorded that episode more than a week ago, and I'm still publishing every day. I have no plans to stop any time soon! Below are the Pubcast Shot episodes that I've published during the past week. While the Friday Pubcast is usually 25-30 minutes, the Shots are only around 3 minutes long. 1. Importance of the Conversions API: The Conversions API, despite claims, doesn't replace data lost due to iOS 14 opt-outs. But it's still incredibly important, and it will become increasingly so. [LISTEN ON APPLE PODCASTS]() | [LISTEN ON SPOTIFY]( 2. How to Optimize for Conversion Leads: One complaint about Facebook lead ads is that the quality is low. You can change that by having Facebook optimize for leads that are likely to result in a purchase. [LISTEN ON APPLE PODCASTS](=) | [LISTEN ON SPOTIFY]( 3. Reporting Window Tip: A very simply change might help you make a more accurate assessment of your Facebook ad campaigns, especially if you are impacted by iOS 14 opt-outs. [LISTEN ON APPLE PODCASTS]( | [LISTEN ON SPOTIFY](=) 4. I Reached 100,000 of My Facebook Followers in 30 Days for $300: I recently hit the 30th day of an experiment with the goal to reach all -- or most -- of my Facebook followers. Here's how it's gone so far. [LISTEN ON APPLE PODCASTS](=) | [LISTEN ON SPOTIFY]( 5. How to Run Ads to Generate Maximum Purchase Value: When running a conversions campaign, you can optimize for Value rather than Conversions so that Facebook searches out a higher ROAS. [LISTEN ON APPLE PODCASTS]() | [LISTEN ON SPOTIFY]() 6. Target an Audience Based on Event Frequency: Not all website visitors are created equal. You can create website custom audiences based on frequency of events, whether a page view or a purchase. [LISTEN ON APPLE PODCASTS]() | [LISTEN ON SPOTIFY]() If you have any suggestions for topics you'd like for me to cover in a future episode, please reply and let me know. Otherwise, have a great weekend! Cheers, Jon [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States