A big update to Meta ads attribution...

Hey, {NAME}. I haven't published a second weekly blog post in a while, but a new feature deserves an emergency adjustment. Meta is rolling out First Conversion attribution, and it could be uniquely useful. Read about it here: [(=) Advertisers often complain about inflated Ads Manager reporting. That's not necessarily because the results are truly inflated, but because we're missing important context. This update provides that. When you compare attribution settings, you will now get access to the following views: - First Conversion - All Conversions - Both All Conversions is the default view that we're used to. By adding a First Conversion view, reporting will be limited only to the first reported conversion after a click or view of your ad. In some cases, you may see very little difference. In others, it could be dramatic. [Read today's post](=) for details of how this feature works, what types of conversions it will impact the most, and how you might apply it. BOOK A SESSION WITH ME Once per week, I set aside time for one-on-one sessions to help advertisers like you with their ad strategies. In some cases, it's troubleshooting problems and finding a fix. In others, it's evaluating a strategy that isn't working and crafting a way forward. If you are in need of some help, you can book a 45-minute session with me, too. View my calendar here: [(=) If you have any questions at all, don't hesitate to ask. Have a great week! Cheers, Jon P.S. You received this email because you subscribed to my newsletter. If you don't want to receive these emails, click the link below to update your preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States