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Ads Manager reporting and GA4 don't line up...

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jonloomer.com

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me@jonloomer.com

Sent On

Sun, Apr 28, 2024 02:30 AM

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Hey, {NAME}. A common complaint from advertisers is that Ads Manager reporting and GA4 don't line up

Hey, {NAME}. A common complaint from advertisers is that Ads Manager reporting and GA4 don't line up. The concern is that Ads Manager is over reporting. There is a primary source of this discrepancy. Watch my video here: [() First, understand that these things will never line up. Ads Manager and GA4 report conversions differently and have access to unique information. But the primary reason Ads Manager can report more is view-through conversions. [Check out today's video]() for details of how this works out and how you should approach view-through conversions. It doesn't matter whether you use UTM parameters, these conversions will not appear in GA4 as those coming from Facebook. Let me know if you have any questions at all. I hope you're having a great weekend! Cheers, Jon P.S. You received this email because you subscribed to alerts when I publish a new video. If you don't want to receive these alerts, click the link below to update your email preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States

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works want view video update today things subscribed reporting report received receive questions publish link line know hope hey ga4 email details conversions concern coming appear alerts advertisers access

jonloomer.com

Jon Loomer

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