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4 ways to approach creative testing...

From

jonloomer.com

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me@jonloomer.com

Sent On

Mon, Apr 22, 2024 11:30 PM

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Hey, {NAME}. One of the most heated debates among advertisers is related to how you handle creative

Hey, {NAME}. One of the most heated debates among advertisers is related to how you handle creative testing. There are several ways to approach it, and it seems everyone thinks that their way is the "right way." Read my thoughts here: [() There are four primary approaches to creative testing. You won't be surprised to hear me clarify that there isn't one right way to do it. How you approach this depends on the situation, what you care about, and what you're trying to accomplish. So much of this also comes down to the advertiser's willingness to "trust the algorithm" over a desire to name a winner. I'd love to hear your thoughts on this! SOMETHING NEW In case you missed it, you can kick off your Mondays with a cornerstone advertising tip delivered to your inbox. I've written countless guides and tutorials, and now I've created an email sequence to help surface the most popular and requested so that they can be delivered to you. If you want to get these posts, just click the link below... [CLICK TO SUBSCRIBE TO CORNERSTONE TIPS]( This sequence is a great way to kick off your week. It currently has 17 tips ready to go, but I may have it go much further. I'm confident you'll find this sequence valuable, but you can unsubscribe from it at any time if you want to clean up from your inbox. If you have any questions at all, don't hesitate to ask. Have a great week! Cheers, Jon [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States

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