Meta should make these drastic changes...

Hey, {NAME}. I'm doing something a little different today. I spent way too much time writing up an experimental post based on a proposal for a new campaign construction flow. But, it's needed. Read my post here: [( Meta updates campaign construction every few years, and a redesign is due again. There have been far too many feature changes and additions since the last redesign, and the result is that we're left with clutter. The biggest problem is that there are too many performance goals that are made available across two, three, four, or even five campaign objectives. That's completely unnecessary and makes things confusing. In most cases, they should only be available for one. [In today's post](), I lay out what my proposal looks like and why. This new approach puts the campaign objective in line with the performance goals. With the current construction, they often have no connection at all. I hope you're having a great week! If you have any questions at all, don't hesitate to ask. Cheers, Jon [UPDATE EMAIL PREFERENCES]( [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States