Newsletter Subject

Do you need to use a Special Ad Category?

From

jonloomer.com

Email Address

me@jonloomer.com

Sent On

Thu, Apr 18, 2024 02:30 AM

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Hey, {NAME}. Have you ever had a situation where you aren't sure whether a Special Ad Category desig

Hey, {NAME}. Have you ever had a situation where you aren't sure whether a Special Ad Category designation is required? Meta is rolling out a new feature that helps. Watch my video here: [(=) Special Ad Categories are required for sensitive topics around Credit, Employment, Housing, and Politics. When selected, it impacts your other options, like targeting. But, sometimes there's gray area. If you don't need to use a Special Ad Category, you definitely want to avoid it. When creating a campaign, you may see a button for "Categorize Your Ads" in the Special Ad Category section. This will take you through a series of questions to determine whether or not you need the designation. [Check out today's video]() for an example of how this works. What's not clear is if Meta will use your answers as signals when determining whether or not your ads are violating terms. Let me know if you have any questions at all. I hope you're having a great week! Cheers, Jon P.S. You received this email because you subscribed to alerts when I publish a new video. If you don't want to receive these alerts, click the link below to update your email preferences... [UPDATE EMAIL PREFERENCES](=) [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States

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