Should we still use Advantage Campaign Budget?

Hey, {NAME}. Advantage Campaign Budget was first made available as Campaign Budget Optimization in 2020. How advertising works has changed an incredible amount since then. Is this feature still relevant? Watch my video here: [( Back when it was introduced, it made sense. Audience expansion wasn't a thing yet, and we certainly didn't have Advantage+ Audience. So, advertisers would create multiple ad sets by audience segment and use CBO to distribute budget optimally. But, creating multiple ad sets by audience segment often results in significant overlap now, due to expansion. And Meta even discourages this approach. But there are always exceptions. [Check out today's video]() for my thoughts on how to think about this now and what some of the exceptions may be for using it. Let me know if you have any questions at all. I hope you're having a great week! Cheers, Jon P.S. You received this email because you subscribed to alerts when I publish a new video. If you don't want to receive these alerts, click the link below to update your email preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States