From
jonloomer.com
Email Address
me@jonloomer.com
Sent On
Tue, Apr 2, 2024 02:30 AM
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Hey, {NAME}. It's a common complaint. Advertisers will claim that Ads Manager is inflating conversio
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Hey, {NAME}. It's a common complaint. Advertisers will claim that Ads Manager is inflating conversion results. While I've covered lots of these causes, there's one that I ran into recently that I wanted to share. Watch my video here: [() I set a conversion goal of Maximize Number of Conversions and set the conversion event to Complete Registration. I created an ad that promoted my Beginner Advertiser Email Sequence and drove people to a landing page on my website. I created a separate landing page and form specifically for this campaign so that it would be easy to track. Most of the registrations should come from the ad, though it's always possible a few organic will slip through. So, if anything, final registration numbers from my CRM should be higher than Ads Manager. But that didn't happen. The Results column in Ads Manager was higher than my CRM. But, guess what? This was 100% correct. The results were not inflated. [Check out today's video]( for an explanation of how this happens and what to look for. This exact same "inflation" can happen with ad sets optimized for a purchase. Let me know if you have any questions at all. I hope you're having e a great week! Cheers, Jon P.S. You received this email because you subscribed to alerts when I publish a new video. If you don't want to receive these alerts, click the link below to update your email preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States
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