Breaking New Ground: WhatsApp Enhancements & Google's Latest AI Developments

Plus this week's roundup of digital news [image]( Hi {NAME}, This week's digital roundup unveils Instagram's expansion of its creator marketplace into new markets and innovative AI-powered tools for seamless brand-creator collaborations, alongside WhatsApp's fresh text formatting features enriching user chats. Pinterest steps into the streaming TV arena with "Deliciously Entertaining," promising culinary delights and creative inspiration. Meanwhile, Reddit's AI training deal with Google raises eyebrows, reiterating the significance of credibility and user experience in SEO dynamics. In tech advances, Google pauses its Gemini AI over historical inaccuracies while launching Gemma, a cutting-edge AI resource for developers, emphasizing safety and inclusivity in digital creations. Dive into the full stories below to explore the evolving landscape of social media, SEO, and technology innovations shaping our digital interactions! Cheers, Jeff What you need to know this week... Social Media Instagram is making it easier for brands and creators to collaborate with each other Instagram's creator marketplace is a tool that helps brands and creators collaborate on partnerships. They are expanding this marketplace to eight new markets and testing machine learning-based recommendations to match brands with the right creators. The marketplace allows brands to quickly find relevant creators for collaboration, especially partnership ads, which are a way for advertisers and creators to run ads together. [Meta/News]( [image] WhatsApp adds new text formatting options WhatsApp's new text formatting options have been officially announced for Android and iOS users. These new features include numbered lists, block quotes, bold, italics, and more, aiming to enhance communication by adding context and nuance to messages. [SocialMediaToday]( [image] What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Non-Needy Networking: The Art of Building Authentic Professional Relationships In the bustling bazaar of business, where every handshake and hello carries the weight of potential opportunities, there lies an art form often under-utilised: networking. Specifically, non-needy networking. Instead of clamoring for connections like a shopper at a Black Friday sale, you stroll through the market with ease, genuinely interested in the stories behind each stall. This, my friends, is the essence of non-needy networking, a strategy that transforms the often-dreaded task of building a professional network into an enriching journey of genuine connections. But why does this matter, you ask? In a world where “It’s not what you know, but who you know” frequently dictates the success of a side hustle, the quality of these connections becomes paramount. Non-needy networking is the difference between a fleeting exchange of business cards and a meaningful conversation that plants the seed for a lasting relationship. It’s the distinction between reaching out only when you need something—giving the interaction a transactional, somewhat desperate flavor—and engaging with others out of genuine interest and mutual respect. As we dive deeper into the art of non-needy networking, we’ll explore how to cultivate these authentic connections and why they are not just beneficial but essential for the growth of your side hustle. So, buckle up and prepare to learn how to network in a way that feels natural, rewarding, and—dare we say—fun! [image]( [Join Side Hustle Strategies](=) Pinterest launches first-ever TV show, Deliciously Entertaining Pinterest has launched its first-ever streaming TV show, Deliciously Entertaining, in partnership with Tastemade. The show, hosted by Danni Rose, features guests like Lance Bass and Trixie Mattel and is all about cooking, creating, and gathering inspiration from Pinterest trends. [Pinterest/Newsroom](=) Instagram's new AI-powered features for brands and creators: Backdrop and Get Orders Instagram is testing new features specifically designed for brands and content creators. These features include an AI background editing tool called Backdrop, which is meant for Stories. Additionally, there's a new in-stream ordering feature called 'Get Orders' for feed posts and Stories. [Search Engine Land]() [Agorapulse is my social media tool of choice. Click here to get 2 months free!](=) SEO Reddit's $60 million deal with Google for AI training sparks controversy Reddit partnered with Google to let Google use Reddit's content to train its AI models. Google pays Reddit $60 million yearly to help train its AI. This deal made Reddit more visible in Google search results, sparking discussions about its impact on search rankings. [Reuters]() The importance of credibility and user experience in SEO A study shows that credibility and user experience are essential in SEO. Websites with first-person pronouns, first-hand experience, and a cookie consent banner will likely gain positive visibility during Google updates. Fixed footer ads and fixed video ads are potential causes for negative impact. Trust is becoming increasingly important in SEO. [Search Engine Land]() Technology Google's Gemini AI tool paused due to historical inaccuracies Due to historical inaccuracies, Google pauses Gemini's ability to generate images of people. Google is working on improving the technology to depict humans more accurately. The AI tool has faced criticism for inaccurately portraying historical figures, like the US Founding Fathers, as different ethnicities. [Twitter/Google Communications]() Google's Gemma: advanced pre-trained AI models for developers and researchers Google's new AI tool, Gemma, offers developers and researchers two versions of open models to build advanced and safe AI. The models are pre-trained and instruction-tuned, come with free credits for research and development, and are compatible with various hardware platforms. Gemma provides exciting opportunities for developers to create laptop content generators and chatbots using advanced language models. [Google/Blog]() Latest Podcast Episode [data for business growth]( [Listen Now]( Latest from JeffBullas.com - [Unlock Fame on TikTok – When to Post for Maximum Engagement]() - This article delves into the intricacies of TikTok’s algorithm and factors affecting TikTok post visibility in 2024. - [The Top 10 Blog Sites in 2024: How to Choose the Best Platform to Build a Wildly Successful Blog](=) - This guide provides a snapshot of the best blog sites available, so you can decide which platform is the ideal fit for your blogging needs. - [Off-Page SEO: How to Supercharge Your Website’s Ranking on Google]( - This article dives deep into the realm of off-page SEO, sharing actionable strategies to enhance your website’s visibility. - [The 10 Most Popular Trending AI Apps in the GPT Store (Feb 2024)](=) - To help you make sense of GPT Store, lets take a look at some of the custom apps and demystify what’s truly worth your attention. 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