Happiness – It’s Complicated

Plus this week's roundup of digital news! [image]() Hi {NAME}, I just published a new blog article on JeffBullas.com, it's called; [Happiness - It's Complicated]() At the end of my weekly podcast I ask my guests a question: “What makes you happy?” And despite the simple question, there is a problem. In this article, I unpack the multitude of complicated meanings of the word 'happiness'. [Check out the article here.]( For the rest of this week's digital news, take a look at the articles below. Cheers, Jeff What you need to know this week... Social Media Enhanced creative features for Snapchat+ subscribers Snapchat has introduced new features for its 7 million Snapchat+ subscribers to enhance their creative experience. These include AI-powered tools to create and send personalized snaps, an extended tool for broadening lenses, and more fun options for utilizing Generative AI selfies with friends. These features are currently being rolled out with varying regional availability, prioritizing a safe, enjoyable, and privacy-centric experience for users. [Snapchat/Newsroom]( Meta launches live test of 'Audiobox' AI audio generation tools Meta has initiated a live test of its new 'Audiobox' AI audio generation tools. The project replicates voices using short sample audio and now offers a publicly accessible demo for creating custom audio samples based on voice and text prompts. [Meta/AudioBox]( What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Discover the Best Cheap Marketing Channels For a hustle to really take off, you need either a lot of dumb luck or an effective marketing strategy. Sure, you might have the best thing since sliced bread in your hands, but if nobody hears about it, who’s going to buy it? If you are like me when I started, you might have a limited budget, and marketing can cost a lot. Luckily for us, there are a lot of great marketing channels out there that either won’t cost you much or are entirely free! But cheap or free don’t come without downsides. I’ve tried pretty much every channel out there, and while you can achieve a lot of success, your mileage may vary. In order to get the most out of these channels, you have to put in the work. Inside this newsletter we’ve brought you the research so you can choose the cheap marketing channel that fits your hustle best. [image]() [Join Side Hustle Strategies](=) SEO Google dismisses domain age as a ranking factor Google's John Mueller dismissed the importance of domain age in a tweet, highlighting that it holds no significant influence. Despite prior beliefs by SEOs over the past two decades, Mueller's comments contradict the notion that domain age was a crucial ranking factor. This belief may have originated from a misinterpretation of a Google patent. [Twitter.com/JohnMu](=) Google completes Reviews Update Google has completed the latest Reviews System update, and there won't be any more advance announcements soon. [Google/SearchStatus]( 2023's Top Search Trends Google's "Year in Search" reveals 2023's top search trends across different categories. [Google/Trends]() [Easy Video Creation for Content Marketers](=) 2023 teen social media survey: YouTube dominates The Pew Research Center's 2023 survey of U.S. teens shows that YouTube, TikTok, Snapchat, and Instagram continue to be teenagers' most widely used online platforms. Despite concerns about social media's impact, teens use these platforms regularly, with YouTube being the top choice. Facebook and Twitter (now renamed X) have seen declines in teen usage over the past decade. The survey also reveals that teens' use of these platforms has remained stable since spring 2022. [PewResearch]( [image] Advertising Google Analytics 4: Transitioning from Third-Party to First-Party In 2024, Google Analytics 4 will introduce new features such as the Protected Audience API and enhanced conversions to adapt to the phasing out of third-party cookies. These features enable remarketing without third-party cookies, improve conversion tracking accuracy, and emphasize using first-party data and durable ad performance measurement. Marketers should prepare by ensuring proper consent setup for traffic from the European Economic Area using a Consent Management Platform (CMP) or an in-house solution. [Google/Support](=) Maximizing brand awareness with YouTube's multiformat campaigns By expanding the options in Video Reach Campaigns, YouTube offers new ways for brands to connect with their target audience. Adding in-feed and Shorts formats alongside in-stream ads, multiformat ads, and Google AI has increased reach and efficiency. [Google/Support](=) Google introduces programmatic bidding support for limited ads Google is set to launch programmatic support for Limited ads starting in Q1 2024, allowing publishers to serve limited personalized ads without using personal data. This move aims to provide options for serving ads while respecting user consent and privacy regulations. [SearchEngineJournal](=) Latest Podcast Episode [data for business growth]( [Listen Now](=) Latest from JeffBullas.com - [Email Marketing Made Easy: Where to Find the Best Free Newsletter Templates]() - In this article, we’ll explore the world of free newsletter templates, discussing their benefits, types and where to find them. - [AI Marketing: 8 Practical Tips for Your Business [2024]](=) - Let’s take a look at exactly what AI marketing is, how it can help your content marketing strategy, and why it’s so cost-efficient. - [Social Media Advertising: Tips for Success in 2024]() - In this article, we will explore the key tips for success in social media advertising in 2024. Tool of the Week [kicksta](=) [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620