Why I’m Not Buying into Mark Zuckerberg’s $100B+ Metaverse Disaster

Plus this week's roundup of digital news! [image]( Hi {NAME}, I just published a new blog article on JeffBullas.com, it's called; [5 Reasons Why I'm Not Buying into Mark Zuckerberg's $100B+ Metaverse Disaster]() The metaverse promises to be a more immersive social media experiment and the ordinal social media promises to connect us. But the world of the Metaverse is not what I want. To find out why, make sure you [check out my article here]()! For the rest of this week's digital news, take a look at the articles below. Cheers, Jeff What you need to know this week... Social Media LinkedIn's Collaborative Articles are the platform's fastest-growing traffic driver The use of AI to create starter articles and match experts for work-related questions has led to increased member engagement and article consumption. Factors contributing to its success include prompt engineering, article viewing experience, and expert identification, with a focus on trust and quality control in the development process. [image] [LinkedIn/Engineering]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Side Hustle Growth Hacks to Shortcut Your Way to Success! Having a side hustle can be extremely rewarding… It gives you extra money to pay your bills or spend on really cool stuff. You get to meet awesome people, too. Best of all, you get to do your thing without a boss breathing down your neck. However, it comes with its challenges! Is your side hustle something you see doing long-term? And if you decide to do it full-time, is it possible to turn it into a business? Taking a side hustle to the next level is not easy, especially if you don’t have the budget to turn it into a legitimate business. But you can explore various growth hacks that will not cost you an arm and a leg. Side hustle growth hacks can range from easy (DIY-level) to tricky (need-more-study-and-practice-level), but all of them are worth at least exploring. While some “growth hacks” may be doable or even easy to accomplish, it still requires focus and dedication to truly grow your side hustle. Keep reading to discover the latest side hustle growth hacks, trends, and tools. [image](=) [Join Side Hustle Strategies](=) SEO Google investigates traffic decline after the updates Google is investigating a decline in traffic and has discovered a bug. The investigation focuses on general improvements rather than tailored solutions for specific sites. Although further bugs may be found or systems improved, there is no guarantee of a return to previous traffic levels after updates. [Twitter](=) Should we rely on SEO tools for writing guidance? Google's John Mueller advises against depending on SEO tools for writing direction. [Reddit]( Update on Google's Search Quality Rater Guidelines These updates aim to streamline the guidelines without indicating major shifts. The guidelines help search raters evaluate Google's search ranking systems, but their ratings do not directly affect ranking. They emphasize creating helpful content in Google Search and offer insights for creators on how to self-assess their content for success in Google Search. [Google/Developers]() Google's view on AI in content creation In a recent episode of Google’s Search Off The Record podcast, the hosts discussed AI's role in content creation, emphasizing its potential to complement human creativity rather than replace it. They also stressed the importance of responsibly using AI to spark ideas and enhance efficiency. Google's perspective serves as a reminder to view AI as a tool for human creators, rather than a hyped-up replacement. [Search Off the record]() [Easy Video Creation for Content Marketers](=) Advertising Microsoft's advertising insights for holiday shopping The Holiday Planning Checklist advises launching campaigns early, using remarketing and Dynamic Search Ads, highlighting value messages and promotions, using AI and Multimedia Ads, and expanding online growth strategies. [image] [Microsoft.com/Ads]( Technology OpenAI resolving elevated errors OpenAI is working to resolve elevated errors in ChatGPT as users experience issues with the API. Plus subscribers are also encountering similar problems with lost conversation history. [Search Engine Journal](=) OpenAI offers free voice interaction ChatGPT now offers voice capabilities to all users for free. Download the app on your phone and tap the headphones icon to begin chatting. [Twitter]( Latest Podcast Episode [data for business growth](=) [Listen Now]( Latest from JeffBullas.com - [Best Influencer Marketing Strategies for High-Converting Campaigns]( - In this article, we will explore the key components of influencer marketing strategy and how to identify the right influencer for your brand. - [Omnichannel E-commerce Strategies: Unifying Customer Journeys for Seamless Sales]( - In this article, we will delve into the world of omnichannel e-commerce, discussing its importance, key components, and strategies. - [Predictive Analytics in Marketing: How to Leverage Data for Future Success](=) - In this article, we will explore the definition and importance of predictive analytics, its role in marketing and the process involved. - [Behind the Scenes of Brand Advocacy: What Makes Customers Rave About Your Business](=) - In this article, we will explore the concept of brand advocacy, its role in your marketing strategy, and strategies to foster brand advocacy. - [Top 5 Email Marketing Platforms for Small Businesses (2024)]() - In this article, we compare the best email marketing platforms to help you pick the tool that best serves your small business. 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