YouTube to Introduce New Policies for AI-Generated Content

Plus this week's roundup of digital news! [image](=) Hi {NAME}, This week YouTube released a statement regarding AI’s powerful new forms of storytelling that can also be used to generate content that has the potential to mislead viewers—particularly if they’re unaware that the video has been altered or is synthetically created. To combat this concern, YouTube is going to introduce updates that inform viewers when the content they’re seeing is synthetic. Moving forward, creators will need to disclose when they've created altered or synthetic content that is realistic, including using AI tools. To check out the full article, along with the rest of this week's digital news, take a look at the links below! Cheers, Jeff What you need to know this week... Social Media Instagram expands Close Friends feature to Main Feed Instagram’s Close Friends feature has expanded. Previously, users could share stories with a select group of people, rather than all of their followers. Now, they can also share main feed posts and reels exclusively with their Close Friends. [image] [TechCrunch](=) Meta's ad-free subscription limits your ability to run ads EU users who signed up for Meta's ad-free subscription at €9.99 per month may have overlooked this: You won't see ads in your feed, but you can't run ads or boost posts for yourself or your business either. [Facebook]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Grow Your Side Hustle with YouTube Ads Did you know that people worldwide, from the US to Africa watch 1 billion+ hours of video on YouTube on any given day? Of this number, 70% purchased a product after viewing its ad on the platform. And contrary to popular perception, YouTube isn’t a social media platform… It’s actually a search engine, like Google. The second-largest in the world, in fact. It handles 3 billion+ searches per month. That’s more than the combined searches on Yahoo!, Bing, AOL, and Ask. Mind-blowing, right? But why are those statistics relevant to you, as a side hustler? Well, they are telling signs that YouTube is an effective platform for marketing any kind of brand or business, whether you’re selling products or offering freelance services. How? Two words: YouTube ads. If you’re looking to grow your side hustle or dream of someday ditching your 9-5 for it, YouTube ads maybe your best ride to get there. There are many different types of advertisements on YouTube, as well as strategies that can help you get the most out of each one. And that’s what we’ll talk about in this newsletter! [image]() [Join Side Hustle Strategies]() SEO YouTube's new policies address AI-generated content YouTube has announced new policies for dealing with AI-generated content, including tools for reporting deepfakes and guidelines for responsible disclosure. The company believes that because AI-made content could mislead viewers, it requires additional measures beyond its existing policies against manipulated media. [YouTube/Blog](=) Why your brand's ads should get more views on YouTube Brands need more views on YouTube because views are a strong indicator of customer interest in their products or services. This level of engagement is crucial for brand consideration and business growth. Additionally, the cost-per-view (CPV) bidding strategy has demonstrated a significant lift in consideration, making views an essential metric for brands to focus on. [Google/Blog]() Google's malware detection crawler ignores robots.txt Google's documentation has been recently updated to introduce a new crawler known as Google-Safety. This crawler is designed specifically for identifying malware. Notably, the Google-Safety crawler does not adhere to robots.txt directives. Detailed information about the Google-Safety crawler can be accessed on the Google Search Central page for crawlers. [Google/Developers]() [Easy Video Creation for Content Marketers]() Advertising Google to replace tracking cookies with AI and first-party data Google's new ad targeting outlook emphasizes the gradual elimination of third-party cookies in Chrome, aiming to adopt a strategy based on first-party data and AI algorithms. This shift calls for marketers to proactively prepare for forthcoming changes scheduled for 2024. [YouTube]( Microsoft Advertising has streamlined approaches for handling ad disapprovals This update from Microsoft Advertising explains recent policy changes and new email notification procedures. It notifies customers about ad, keyword, or product offer disapprovals and offers guidance on reviewing the rejected content and taking necessary steps. Customers have the option to edit their content to comply with the policies and appeal or leave the disallowed content as is if no adjustments are desired. Microsoft Advertising also encourages feedback for product improvement. [Microsoft Ads/About]() eCommerce Enhancements to Amazon's Buy with Prime service Amazon's Buy with Prime service now includes order tracking and customer service through their website and app. It also allows returns at UPS Store locations, Whole Foods Market, Amazon Fresh, and Amazon Go stores. Shoppers can view Amazon reviews on third-party websites to participate Buy with Prime brands. This is part of Amazon's strategy to attract more customers during the holiday season and boost revenue from online stores. [TechCrunch](=) Amazon and Snap partner for direct shopping on Snapchat ads Amazon and Snap have partnered to allow users to buy Amazon products directly from Snapchat ads, aiming to compete with TikTok and attract younger millennials and Gen Z users. By linking their Snapchat and Amazon accounts, users can now make purchases without leaving the social app. Additionally, Amazon has also formed partnerships with Meta and Pinterest to expand its social media shopping features. [TheInformation]() Latest Podcast Episode [data for business growth]( [Listen Now]( Latest from JeffBullas.com - [5 Ways to Make Money on Instagram as an Influencer]( - Today there are many ways for Instagram influencers to make money and you don’t have to be a celebrity or sports star. - [Ecommerce Marketing: Secrets for Increasing Conversions and Sales!]( In this article, we will explore the basics of e-commerce marketing and discuss various strategies and techniques. - [How to Fix Broken or Expired Affiliate Links]() - It’s essential to ensure that your affiliate links are fully functional. 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