Social Media Marketing is Changing...and so is Customer Expectations

Find out all the details here [image]() Hi {NAME}, The stakes for social teams today are higher—consumer expectations are more nuanced, emerging tech is more powerful—and there's a lot of ambiguity. The data recently released by Sprout Social zeroes in on how consumers feel and where marketers can make the most impact when it comes to social media marketing in the age of AI. To check out the report, along with the rest of this weeks digital news, take a look at the articles below! Cheers, Jeff What you need to know this week... Social Media Customer expectations for social media marketing are changing Sprout Social has released its latest report on social media marketing, including insights into evolving expectations, content behaviors, and the use of AI for both consumers and brands. [Source](=) SEO Google's August 2023 core update is now finished Google's August 2023 Core Update has been fully rolled out, impacting search rankings across various industries. Additionally, Google updated its Search Central documentation to indicate its ability to index CSV files. [Source](=) Google Search detects language and provides relevant results in any language Google aims to provide users the most relevant search results based on their language preferences. With people speaking and searching in multiple languages worldwide, Google uses various methods to automatically detect the user's preferred language and display search results. [Source]( Google Search has recently expanded its display of site names on mobile and desktop devices to all languages While initially introduced for select languages on mobile, the feature was later extended to desktops in March. Currently, users can access site names in all languages where Google search is available. Notably, domains and subdomains are supported, but subdirectories are not. Thus, "example.com" and "subdomain.example.com" are compatible, but "example.com/subdirectory" will not display site names. [Source]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Gain Visibility, Attract Customers & Amplify Your Side Hustle Launching your side hustle is a big achievement… don’t get me wrong. But what happens next? The real work starts when the wheels hit the road and the grind begins. That’s when your idea sinks, swims, or even worse – floats on the surface going nowhere. So while starting is courageous, learning how to grow your side hustle is the rewarding part. It’s time to start accelerating your reach and accessing a wider audience. Traffic is the growth lever of your side hustle that puts your idea in front of more of the right people. To help you amplify your side hustle, we’ve gathered the most important stats, insights, and tactics from the world of digital business growth. These are the trending tactics working right now – not an entire growth strategy. Disclaimer: Be warned… you have to spend a little money to reap the rewards. “Organic” growth is slow and, to be honest, a MYTH. No business has gone from side to main hustle without investing money in marketing. [image](=) [Join Side Hustle Strategies]( Connect your Search Console and Merchant Center accounts to uncover growth opportunities Merchants can now manage their product offering more efficiently with the new enhancements launching on the Shopping tab Listings report in the Search Console. [image] [Source]( Google has stated that Google Sites are not suitable for SEO Google's John Mueller clarifies the relationship between Google Sites and SEO and dispels any misconceptions that may have arisen. [Source](=) [Drive real visitors to your website. Try 5 days for free!]() Advertising Google has started to roll out its Privacy Sandbox technology to all Chrome users This technology is designed to replace third-party cookies and track the topics of interest based on users' browsing habits. The company claims this will provide a more privacy-focused feature that enables advertisers to show relevant ads to users based on their interests. [Source]() YouTube to offer AI-powered creative guidance in Google Ads Learn how Google Ads' AI-powered tools, including creative guidance, can optimize video assets and ad campaigns. With a new feature that evaluates ads against creative best practices, early adopters of AI-powered video campaigns are seeing higher conversions. [image] [Source](=) Suspended Google Ads advertisers must pass advertiser verification for account reinstatement Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will roll out to some advertisers on October 10, 2023. [Source]() eCommerce TikTok Shop is now available in the US after extensive testing The launch is significant as the US is one of TikTok's major markets, with over 150 million users. To enhance the shopping experience, the company has included new features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads, and affiliate programs for creators. [image] [Source]() AI-powered tool simplifies eBay sales eBay is introducing an AI tool that allows sellers to create product listings from a single photo, streamlining the sales process. [Source]( Latest Podcast Episode [data for business growth]( [Listen Now]() Latest from JeffBullas.com - [Social Media Management 101 – Everything You Need To Know](=) - In this guide, we’ll explain everything you need to know about social media management to grow your brand. - [We Put 5 AI Voice Generators to the Test! Find Out Which One is the Best in 2023]() - In this article, we will explore the best AI voice generator tools available and how they are transforming the world of voice technology. - [Stand Out From the Crowd with 9 AI Resume Builders That Will Get You Flooded with Job Interviews](=) - Are you a job seeker looking to stand out from the crowd? In this article, we’ll explore some of the most popular AI resume builders today. Tool of the Week [kicksta]() [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620