Struggling to rank on Google for easy keywords? [Here's why]

Plus this week's roundup of digital news! [image]() Hi {NAME}, Is your website struggling to secure a place among the top results for seemingly easy-to-conquer, low-competition keywords? This week John Mueller takes us behind the curtains at Google to reveal why exactly websites with otherwise good SEO practices in place still fail to rank. If this something you're struggling with - check out the video below, along with this week's roundup of digital news. Cheers, Jeff What you need to know this week... Social Media Meta confirms users can turn off AI-driven personalization Meta has announced that Facebook and Instagram will introduce non-personalized content feeds in the European Union before the August 25 deadline for compliance with the Digital Services Act (DSA). The DSA requires larger platforms and search engines to allow users to turn off AI-driven personalization. [Source](=) Twitch tests a clip feature similar to TikTok for more accessible content discovery Twitch has launched its Discovery Feed, which features short clips from streams in a TikTok-like area within the app. This allows offline creators to connect with new viewers without being live for extended periods. [Source]( Threads by Instagram going beyond mobile Threads by Instagram launches a new web interface, expanding beyond mobile. The design and functionality aim to be consistent with the mobile app. This expansion could signal a trend towards platform convergence and benefit marketers to reach their target audiences from any device. [Source]( What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Master Keyword Research for Your Niche Website If you have a niche website you’ve likely spent countless hours crafting amazing content. You’ve got tips, advice, and stories that are simply begging to be shared. But what’s the use of creating all that content if nobody can find it? This is why keyword research is a vital ingredient for side hustle success. [image]( [Join Side Hustle Strategies]( SEO YouTube partners with the music industry for responsible AI practices YouTube partners with the music industry to develop responsible AI models that protect artists and enhance creativity. YouTube Music AI Incubator collaborates with innovative artists, songwriters, and producers. Policies are in place to prevent the spread of false information and harmful content. [Source]() Google Search Status officially announced a core update On August 22, 2023, Google released a core update that may take up to 2 weeks to fully roll out. [Source]() Google explains why a website may not rank well despite having good SEO John Mueller from Google explains why a website may struggle to rank for low-competition keywords despite having good SEO. [Source]( Google is testing a new feature called Notes Google is testing a new feature called "Notes" for Google Search, similar to Instagram Stories. Users can add public commentary, text, images, and stickers to individual web pages. The feature is being tested and is expected to be available as a Google Labs experiment for Android and iOS users next month. [Source]() [Click here to get more traffic to your website!](=) Advertising TikTok's search results now offer ad space for brands to purchase TikTok's new "Search Ads Toggle" ad buying type allows brands to reach high-intent users searching for new products or brands on the platform. Advertisers can serve ads in search results created from existing content and labeled as "Sponsored". The toggle can be activated or deactivated, improving ad performance and conversions. [Source](=) Amazon's Sponsored Product ads are now visible on platforms like Pinterest and Buzzfeed Amazon has expanded Sponsored Products to include apps and websites like Pinterest, BuzzFeed, and Hearst Newspapers. Advertisers can benefit from automatic ad placement on these sites when Amazon thinks a customer is interested in their product, linking to the product page for easy shopping and discovery. [Source]() Instagram tests multi-advertiser ads with up to four ads on one screen Facebook and Instagram's new feature, multi-advertiser ads, groups together sponsored posts from different businesses and shows them to users who have recently shown interest in related products or services. Advertisers can choose where the action button leads, and users can opt in or out of multi-advertiser ads. [image] [Source](=) Technology SeamlessM4T is an AI model that can translate and transcribe speech and text in multiple languages It is a language translation model that supports speech recognition, speech-to-text, speech-to-speech, text-to-text, and text-to-speech translation for almost 100 languages. The model is available under a research license to improve communication across different languages. It aims to create a faster and more accurate translation process using advanced language translation technology. [Source](=) OpenAI has fine-tuned GPT-3, creating GPT-3.5 Turbo OpenAI customers can now integrate custom data into GPT-3.5 Turbo to improve reliability and specific behaviors. [Source]() Apple Podcasts' new creator tools Apple announced new updates to its podcast creator tools, including Subscription Analytics in Apple Podcasts Connect. It's expanding Delegated Delivery and integrating podcast analytics into Linkfire. 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