Plus this week's roundup of digital news [image]( Hi {NAME}, Exciting developments are taking place in the world of social media and digital marketing! Meta is working on cutting-edge generative AI tools for Facebook, Instagram and Whatsapp. Instagram is leading the pack with an interesting AI chat option, revolutionizing DM conversations. Over at Google, an updated version of its Digital Marketing Playbook has just been released, focusing on privacy and measurement solutions. To learn more about the details and implications of these advancements, check out the articles below. Happy reading! Cheers, Jeff What you need to know this week... Social Media Instagram tests AI chatbot in DMs Meta is developing generative AI tools for Facebook, Instagram and WhatsApp to capitalize on emerging trends and take advantage of significant shifts. Instagram is developing an AI chat option similar to Snapchat's My AI tool, enabling users to ask questions about an AI system within any chat thread. Users could ask questions in the AI tool in-stream and receive advice on how to write more effective messages. The bot will incorporate AI responses into a discussion, adding another element to Instagram DMs. [image] [Source]( Instagram trials user control for recommended posts and transparent tools for creators Instagram is experimenting with a new attribute that empowers users to manage their social network experience. Additionally, the platform is introducing a transparency tool for creators. With this update, users can select an Interested button when they encounter recommended posts, indicating their desire to view more of that content. This feature joins Instagram's existing personalization controls, which include the "Not Interested" option on suggested posts and the ability to snooze recommendations. [Source]( What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: LinkedIn Marketing 101: Strategies to Grow Your Side Hustle Should you include LinkedIn in your marketing strategy? With a whopping 774 million users, LinkedIn is the worldâs largest professional network. LinkedIn gives you access to a vast audience of professionals, entrepreneurs, and potential clients. You can spruce up your profile, proudly showcase your side hustle, and engage with like-minded communities and groups. Its content-sharing features are perfect for demonstrating your expertise, sharing valuable insights, and building a dedicated following. Plus, with LinkedInâs nifty search and targeted advertising options, you can precisely target your ideal audience. By leveraging LinkedIn effectively, you can establish yourself as a thought leader, build meaningful relationships, and unlock exciting business opportunities for your side hustle. So with all that said, in this weekâs newsletter, weâll be diving into LinkedIn and providing you with some strategies to turbocharge the growth of your side hustle. So letâs get to it! [image]() [Join Side Hustle Strategies]() SEO Optimize your Search Console exports for BigQuery with these tips The Search Console bulk data export is a helpful tool that enables you to transfer your website's search performance data to BigQuery, enhancing your storage, analysis, and reporting capabilities. Once you have exported the data, you can conduct query and URL clustering, analyze long-tail search queries, and combine search with other data sources. Additionally, you can retain the data for as long as necessary. [Source]() Advertising Google's digital marketing playbook drives growth despite evolving privacy landscape Google has recently released an updated version of its Digital Marketing Playbook, which is designed to assist marketers in navigating user privacy changes. The playbook offers a range of solutions for digital marketing, with a particular emphasis on privacy and measurement. It also takes into account consumer expectations regarding privacy and upcoming regulations. The playbook encourages marketers to build relationships with first-party data and utilize tools for precise measurement. [Source](=) From August 1, Microsoft will display ads solely from verified advertisers Microsoft Advertising will only serve ads from verified advertisers from August 1, 2023. Advertiser Identity Verification (AIV) aims to make the platform safer and increase user transparency. All ads will display the name and location of the advertiser and information about why they are seeing an ad. Microsoft Advertising is also launching a new Ad Library where users can view ads on Bing in the EU. New advertisers must be verified before serving ads. In contrast, established advertisers will be opted in and required to complete verification by August 1, 2023. [Source]( [Try AI-powered writing and imaging here for FREE.]( eCommerce Multiple ecommerce platforms targeted by a new Magecart-style exploit Multiple ecommerce platforms, including WooCommerce, Shopify, and Magento, are being targeted by a new Magecart-style exploit. This attack aims to steal and spread credit card information to other websites. [Source](=) Technology Apple's TipKit trains users on how to use developers' apps At the Worldwide Developers Conference, Apple announced a new developer toolkit called TipKit. This tool is designed to assist developers in teaching users how to use their mobile apps by providing tips on how to get started. Previously, developers had to create onboarding or tutorial experiences or rely on third-party solutions. However, with TipKit, developers now have access to a native solution, making introducing users to their apps easier. [Source]() Google Workspace and Cloud now support passkeys Google introduced passkey support for consumer Google accounts a month ago. Now, the company is expanding this feature to business users by launching an open beta for passkeys on Google Workspace and Cloud accounts. [Source](=) Latest Podcast Episode [data for business growth]() [Listen Now]() Latest from JeffBullas.com - [10 AI Marketing Tools to Transform Your Digital Strategy](: In this article we take you through 10 of the latest and hottest startups that leverage AI marketing tools for digital marketing.
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