Breaking Digital News: Catch Up on the Latest Developments!

This week's roundup... [image]( Hi {NAME}, What's new in the digital world this week? TikTok's new AI chatbot Tako and Twitter's new API tier for startups are shaking up the digital landscape. Find out how Tako enhances your TikTok experience and discover why Twitter's pricing strategy is sparking controversy among entrepreneurs. We also bring you the latest research revealing the dominance of TikTok and Instagram Reels in the realm of short-form video content, and uncover the strategic shifts happening on Instagram to boost user engagement. Check out the full articles below to stay ahead of the digital news curve. Cheers, Jeff What you need to know this week... Social Media Tako: TikTok's in-app AI chatbot TikTok has introduced a new in-app AI chatbot, Tako, which is currently being tested in select markets. This move is unsurprising, given the popularity of AI chatbots like ChatGPT. Tako appears on the right-hand side of the TikTok interface, above the user's profile and other buttons for likes, comments, and bookmarks. Users can interact with Tako by asking natural language queries about videos or requesting recommendations to discover new content. [image] [Source]() Twitter API Pro for startups Twitter has launched a new API tier called Twitter API Pro for startups, priced at $5,000 monthly. This tier allows developers to retrieve up to 1 million tweets per month and post up to 300,000 tweets monthly. Additionally, it provides access to the full archive search endpoint. However, there has been some criticism regarding the pricing, with many stating that it is too expensive for startups. This sentiment was expressed in the thread on Twitter. [Source]( TikTok vs. Reels vs. Shorts According to a recent study, TikTok is the most dominant platform for short-form video content, with Instagram Reels following closely behind. The study found that TikTok has the highest user engagement and content frequency, while Reels leads in watch time. Specifically, TikTok registers twice as many comments as Reels and YouTube Shorts, and the number of TikToks posted is double that of Instagram Reels and Shorts. However, Instagram Reels score the highest watch rate. [Score]( Twitter's Notes on Media A new feature called "Notes on Media" is being piloted to combat misleading media. Contributors can attach notes to images that will appear on matching images. [Source]( What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Mastering the Subscription Model: Insights from a Side Hustlers Multi-Million Dollar Success This week we’re introducing you to a true entrepreneur and business success story, Ben Aston. Ben shares his remarkable journey of transforming a side hustle into a thriving business that generates an impressive $3 million in revenue. Today, Ben generously shares his valuable insights, experiences, and expertise, taking us through the fascinating process of how he got started and the intricacies of a subscription-based business model. Ben’s journey began as a passion project, fueled by his entrepreneurial spirit and the desire to create something meaningful outside of his regular job. Delving into the world of subscription-based business models, Ben sheds light on the intricacies and benefits of this approach. He shares insights on how he strategically built a business that relied on recurring revenue, effectively balancing customer satisfaction with sustainable growth. With his deep understanding of customer needs and preferences, Ben takes us through the thought process behind developing a subscription-based platform that keeps customers engaged and eager to stay on board. Ben’s story is a testament to the potential for success that lies within your own side hustle, and he generously imparts his wisdom to inspire you to pursue your entrepreneurial dreams. Whether you’re currently running a side hustle, contemplating turning your passion into a business, or simply looking to gain insights from a seasoned entrepreneur, this interview with Ben Aston is not to be skipped! Let’s dive in. [image](=) [Join Side Hustle Strategies](=) Implications of marketing through Meta Video Ads in Asia Pacific Meta Video Ads can maximize marketing impact in the short and long term. A partnership with Nielsen analyzed the implications for marketing through Meta in the Food & Beverage and Beauty & Personal Care categories across six countries in the Asia Pacific region. Meta ads generated 53% higher marketing-driven revenues than TV, with a RoAS of $1.5 in the short-term, which is at par with Nielsen's digital video benchmark for APAC. [Source](=) SEO Google introduces Search Labs Search Labs is a program to access Google's early experiments, including Search Generative Experience (SGE), Code Tips, and Add to Sheets. The generative AI-powered Search experience can help users understand a topic faster, uncover new viewpoints and insights, and get things done more quickly. It can provide quick tips and a range of products for shopping. Users can opt-in by tapping the Labs icon in the Google app or Chrome desktop. [image] [Source]( YouTube discontinues Stories on 6/26/2023 The move is to prioritize key features like Community posts and Shorts. Existing Stories will expire 7 days after the date. Community posts are better for sharing updates, starting conversations, and promoting content. They drive more comments and likes than Stories. YouTube Shorts is helpful for short video content and reaching new audiences. Shorts outperform Stories in terms of engagement. Creators can use engagement features like polls, quizzes, filters, and stickers in Community posts. [Source](=) [Try AI-powered writing and imaging here for FREE.]() Advertising Microsoft Advertising's UET Insights Microsoft Advertising is introducing UET Insights, a new feature that automatically enables data collection for existing Universal Event Tracking (UET) tags. The feature provides a comprehensive dashboard to measure user engagement and improve ad targeting, including total website visits, session breakdown by country and device, and time spent on the website. It also enables Microsoft Advertising to optimize ad performance more effectively through improved targeting, fraud detection, and reduced conversion loss. The feature will be rolled out starting on July 3rd, 2023. [Source]( Ads on Instagram's search results Instagram now allows for ads in search results via the Instagram Marketing API. The new placement option is available on all current versions and does not require an upgrade. Developers can create, preview and gain insights on ads in Instagram search results. [Source]() eCommerce From Trusted Store to Top Quality Store Google's Trusted Store badge will now be rebranded to "Top Quality Store" for those who score an excellent rating on their Shopping experience scorecard. The scorecard monitors customer experience, and benefits will be applied automatically. The program is only available for Buy on Google or free listings in certain countries. There's no need to take action; the update won't affect performance metrics. 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