Meta and Snapchat join the AI wave

Plus this week's roundup of digital news! [image]( Hi {NAME}, This week Zuckerberg announced that Meta is creating a new product group that will focus on generative AI...in his words, "We're starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products. In the short term, we'll focus on building creative and expressive tools. Over the longer term, we'll focus on developing AI personas that can help people in a variety of ways. We're exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences." Snapchat also announced a new experimental feature called 'My AI'. My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal. I think we can all agree that AI isn't going anywhere and this year there is going to be a major focus on AI across all major platforms. Stay tuned! Cheers, Jeff What you need to know this week... Social Media Meta joins the generative AI wave as it works on integrating the technology into its tools The company is exploring AI experiences on WhatsApp, Messenger, Instagram filters, ad formats, videos, and multi-modal experiences. [Source]() You can now search comments within a post on Reddit You no longer need to "Cmd-F" or "Ctrl-F" on a post page or scroll over the comments section to find something. The updated feature is available on desktop, iOS, and Android. [Source]( Snapchat introduces "My AI" as it joins the AI trend My AI is an experimental chatbot powered by OpenAI's GPT technology and is available to Snapchat+ subscribers. [image] [Source]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Assess Your Side Hustle’s Profitability Potential If you’re here, chances are you’re looking for ways to turn your side hustle into a successful business. That’s why in this week’s newsletter, we’ll be tackling the all-important question of whether your side hustle idea is profitable. We know that side hustles are a popular way to earn extra income or pursue your passion. But if your goal is to make that sweet moolah, it’s important to make sure that your idea is both sustainable and profitable in the long run. That’s why we’re here to help you evaluate your side hustle idea and determine its potential. In this newsletter, we’ll be sharing some key tips to help you figure out whether your idea is profitable, such as assessing the demand, competition, and pricing strategy. We’ll also talk about the importance of understanding your target audience, doing market research, and identifying any potential roadblocks you may face. Whether you’re starting a side hustle or looking to improve an existing one, we’re here to help you make smart decisions and turn your idea into a profitable business. By taking a practical and strategic approach, you’ll be able to achieve your goals and create a fulfilling side hustle that you love. [image](=) [Join Side Hustle Strategies]() Podcasts coming soon on YouTube Music The new addition will firmly set the music streaming app to compete with Spotify, which utilizes audio podcasts to gain and retain users. [Source]( Survey reveals Facebook as the Most Essential social media platform for SMBs Facebook is at the top, followed by Instagram, YouTube, TikTok, and LinkedIn. [image] [Source]() TikTok launches Sounds for Business This tool comprises templates that let small businesses easily create engaging advertising and marketing content for their audience. [Source]() [Grow your Instagram, TikTok, YouTube, and more](=) SEO Google updates Search Console user and permissions management The update will incorporate ownership and user management functionalities, which used to be available in the Webmaster Tools experience. [Source]( Google gives an update on Chrome FLEDGE, initially introduced in January 2021 FLEDGE is an alternative to third-party cookies that advertisers and marketers can use to retarget their audience. "The FLEDGE experiment aims to move the web platform closer to a state where the user's browser, on their device—not the advertiser or ad tech platforms—holds information about what that person is interested in." [Source]( LinkedIn develops new SEO tools for your content These include the following: - New profile update that lets you choose what type of content your Activity section presents first - Newsletter scheduling and one-click subscribe link - SEO title and description customization - Streamlined newsletter discovery [Source](=) Advertising Google Ads Keyword Matching Solutions Guide The PDF guide shares how the Google Ads keyword matching process works, including the following: - Signals used - How queries and keywords match - The role of automation in keyword matching - How to improve performance [Source](=) "Search Interest" targeting and "Presence or Interest" exclusion are removed in Google Ads The update aims to simplify the location targeting process and improve advertisers' campaign performance. [Source]( Google introduces new tools to improve your Search Ads performance These include automatically creating ad assets with AI and the New Customer Acquisition Goal for search campaigns. [Source]() Technology Microsoft introduces big Windows 11 updates starting with the AI-powered Bing into the taskbar Microsoft also shares other updates, including Phone Link for iOS, Windows Studio Effects update, and more. [Source](=) Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [10 AI Tools to Transform Your Marketing Strategy:]() In this article we take you through 10 of the latest and hottest startups that leverage AI tools for digital marketing. - [The Science Behind Copywriting Headline Formulas That Grab Attention:](=) In this article you’ll learn copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. - [The Ultimate Guide to Selling Your Blog for Profit:](=) This article is here to provide you with all the information you need about selling your blog and how you can get the best price. - [An AI Text Generator will Revolutionize Your Content Marketing:]() Most writers use search results to find information and sources. But an AI text generator can write almost all of it for you. 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