Google, Amazon, TikTok, Twitter, & More! The Latest Digital Marketing News

[image]() Hi {NAME}, We're only a month into 2022 and the digital marketing space has changed dramatically since last year. All the big players are adding features and updating algorithms which means that small businesses need to adapt on the run to keep up. Find all the latest news below! Cheers, Jeff What you need to know this week... Social Media TikTok begins testing support for paid subscriptions like Facebook and Instagram TikTok is exploring the option for creators to charge subscriptions for their content. However, the feature is part of a limited test for the time being and is not broadly available. [Source]( Twitter is developing a feature called Flock The feature will allow users to add followers to a list and later send out tweets exclusively to those people. Twitter's Flock is reminiscent of Instagram's Close Friends feature. Twitter is playing around with a list cap of 150 people. [image] [Source](=) [50+ Tools to Attract and Grow Your Audience](=) SEO Google considers reducing webpage crawl rate Google's Search Relations team discusses that Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. [Source]( Google is testing a new approach called Topics API, aiming to replace the FLoC - Federated Learnings of Cohorts Topics API relies on the Chrome browser to determine a list of top five topics a user is interested in, based on their surfing history. [Source]( Google's new robots tag: indexifembedded Indexifembedded brings you more control over when your content is indexed. With this tag, you can tell Google to index your content when embedded through iframes and similar HTML tags, even when the content page has the noindex tag. [Source]( Advertising Google Ads scripts supports the new asset-based video ads Asset-based replaces the previous media-based video ads. If you have a script that creates new video ads, you must migrate your code by February 28, 2022, or else your script will begin to fail with errors after that date. After that, media-based video ads will no longer be supported. [Source]() Ecommerce Nearly a third of Amazon shoppers are disappointed by quality or timeliness A third of respondents to a new survey from Brooks Bell say they were disappointed by the quality of merchandise from Amazon and that items regularly arrived later than expected. According to the CEO of Brooks Bell, given the global supply-chain crisis that shook up the entire retail world in late 2021, the survey result is not surprising. The problem is that Amazon had set different expectations. Is this an opportunity for Amazon's rivals? [Source]() Technology Snapchat is launching a catalog-powered tool, Shopping Lenses This feature removes friction and enables interested users to purchase products seamlessly, improving customers' experience with high intent. [Source]() The first high-performance self-supervised algorithm that learns without relying on labeled data Meta introduces data2vec, the first high-performance self-supervised algorithm that learns in the same way for speech, vision, and text. This machine can learn about different aspects of the world around them without relying on labeled data. [Source]( Latest Podcast Episode [development business]() [Listen Now]() Latest from JeffBullas.com - [What Does The Great Resignation Mean For You?]( The “Great Resignation” is a movement. It’s an uprising of fed-up employees and ambitious individuals against cumbersome companies. - [Where to Find Creative Inspiration:]( Over the last few decades, there have been many advancements in the field of neurology that have improved the human race’s understanding of the brain. Each year, studies discover a new factor that affects our creative mind either positively or negatively. - [The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2022 Update]:](=) You can significantly improve your Instagram performance when you use a hashtag generator tool - here are the 15 best options. - [Why Email Accessibility is Important and How You Can Achieve It:](=) This article steps you through the importance of email accessibility and shares a few accessibility design practices that you can implement. Tool of the Week [connect365](=) [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620