Get 85% better ROAS with this Facebook ad tactic

[image](=) Hi {NAME}, Getting a return from Facebook ads is getting harder by the day due to data privacy rules and the plummet in effectiveness of remarketing campaigns. So you need to adapt on the run and be nimble. Recent research has found that combining your regular ad campaigns with influencer ads on Facebook could deliver 85% better results. That's huge. Read on to find out what else is happening this week in digital business. Cheers, Jeff What you need to know this week... Social Media Your Facebook guide on how to grow brand awareness and sales through influencer marketing Combining regular ads and influencer ads in Facebook and Instagram campaigns are 85% more likely to drive people to shopping carts when compared to regular stand-alone ads. This data is according to 2021 Meta for Business research. [Source]() Know how Gen Z interacts on LinkedIn and what content resonates Gen Z is becoming a vital market for all businesses. Soon this will be the largest generation of consumers around the world. LinkedIn shares new insights on how the Gen Z Audience interacts with the platform. [Download the full infographic here](). [image] [Source]() TikTok users can now earn money through tipping and gifting These new features are part of Creator Next, a suite of monetization tools in TikTok. [image] [Source](=) [Get More Leads and Clients on Autopilot]() SEO Are you a publisher who runs ads on pages where user comments appear? Publishers who run ads on pages where user comments appear must follow Google's [Publisher Policies](. In addition, below is a [new infographic]( on what to consider before incorporating UGC into the content. [image]( [Source]( Google Search is grouping multiple results for the same news story on desktop This update brings news results on your desktop in line with how Google Search presents news stories on mobile devices. [image] [Source](=) Google creates a new Core Web Vitals metric Google is working on a new metric to replace First Input Delay (FID). With this new metric, Google wants to impart high confidence that if a site scores poorly, it does not respond quickly to user interactions. [Source](=) Advertising Google Ads: image extensions will be on desktop devices Image extensions complement your Search ad with relevant visuals of your products and services. In addition, the image extension makes it easy for your potential customers to learn about your business and take action. Advertisers already using image extensions for mobile devices will automatically see those extensions on desktops when it rolls out. [image] [Source](=) Facebook Messenger tests a new "Split Payments" feature in the U.S. Facebook Messenger announces that it's starting to test out a new "Split Payments" feature. This feature introduces users to share the cost of bills and expenses through the app. It is a "free and fast" way to handle finances through Messenger. [image] [Source]() eCommerce TikTok sellers can manage online stores via their smartphone TikTok Sellers, TikTok's new app, allows the seller community to run its suite of TikTok Shopping features on smartphones. Currently, the app is only available in Indonesia. [image] [Source]( Amazon will stop accepting Visa credit cards for payments in the U.K. from January Amazon said that the costs of processing payments on the cards made it too expensive to support. However, Amazon will continue to accept payments on debit and credit cards from other firms, such as Mastercard and American Express. [Source]( Latest Podcast Episode [development business]() [Listen Now]( Latest from JeffBullas.com - [Jeff Bullas’ Recommended List of Digital Marketing Tools & Resources (UPDATED):]() The ultimate list of marketing tools I personally use and recommend, updated for 2021. - [3 Key Email Design Trends for 2022 and Beyond:]() Discover three email design trends that will drive email marketing ROI in 2022 and beyond for your business. - [How Is Artificial Intelligence Changing the Face of Web Design?]( This article takes a look at a few things that artificial intelligence is able to do for web design and development. - [10 Simple Steps for Building Your eCommerce Mailing List:]() Want to build an email list for your eCommerce business? Click here to read the 10 simple tactics you can use to do so. - [The 5 Best Free Courses to Make More Money Online:](=) Looking for how to make money online? Here are 5 free online courses to help hone your money-making skills. Tool of the Week [connect365]() [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620