Is your business catering to Gen Z? Here's how

[image]( Hi {NAME}, It's time to start thinking about how you can better cater to Gen Z-ers. Most businesses that have been around for 5+ years wouldn't even consider this group, but their buying power is growing. Plus, they're super active on social media. But, of course, their choice of social media platforms is very different to other generations. Find out more below. Cheers, Jeff What you need to know this week... Business Is your business catering to Gen Z customers? Gen Z is synonymous with heavy social media usage. You can typically find Gen Zs on the following platforms: - Snapchat (42.0 million), - TikTok (37.3 million), and - Instagram (33.3 million). The above platforms are said to remain popular among Gen Z over the next four years.The birth years of Gen Z, ranges from the mid-to-late 1990s to the early 2010s. [image] [Source]( Social Media Longer videos in Instagram stories Instagram has officially launched a live test of 60-second videos in Stories. As a result, you no longer have to split your video clips into 15-second segments. [Source]( YouTube: Reuse details from previous uploads in the posting process on desktop This new option allows you to reuse the following: - video title - video description - language settings - shorts sampling permissions - category selections This option is a time-saver for those who regularly upload videos on somewhat similar topics. [Source]( Receive tips from your followers on Twitter Twitter rolled out its in-app tipping feature to all Android users above the age of 18. You can conveniently get financial support from your followers through Cash App, PayPal, Venmo, and Patreon directly through the app. Android users can set up to receive tips from their profile by tapping the "Edit profile" button and then selecting "Tips" to start. [Source]( [Buy Instagram Followers with Instant Delivery]( SEO Have you used the Microsoft Bing Page insights? Microsoft Bing announced Tuesday that Page insights are now live in the Bing search results for snippets. You can test this by checking the lightbulb icon on the right-hand side of the search results. This feature can save you time knowing if the page is highly relevant to you before you ever click on it. Unfortunately, this feature is only available on desktop. [image] [Source]( Advertising Four new Google Ads Insights features to maximize your sales this holiday season These four new features are rolling out in beta to all advertisers worldwide. - Demand forecasts to predict six months of search trends and personalized insights about your business. - Consumer interest insights on the top-performing search query themes. - Audience insights on the interests and affinities of your customers. - Change history insights and auction insights for the shifts in auction competition or account changes and how they impact your campaign performance. [Source]( eCommerce Customize your content by country with Shopify The process is called localization and can represent one of your most significant growth opportunities. Localization is the process where product descriptions are translated into languages your customers can easily understand, and the prices are represented in their currencies. [Source]( Technology GoDaddy's data breach spreads to six more web hosts The incident exposed sFTP and database credentials for two months undetected. The GoDaddy data breach has expanded to six more web hosts serving customers worldwide. These web hosts are resellers of GoDaddy's hosting services: - 123Reg - Domain Factory - Heart Internet - Host Europe - Media Temple - tsoHost [Source]( Latest Podcast Episode [development business]( [Listen Now]( Latest from JeffBullas.com - [The Web and the Rise of Modern Creative Careers:]( Millennials identify web creation as a full-time job while Boomers see it as a side hustle. What else is different with today's creative careers? - [6 B2B Marketing Trends You Can Expect in 2022:]( Read this article to explore some popular B2B marketing trends that can help you flourish in 2022 and beyond. - [The 7 Best SEO Software for 2022:]( In this post, you'll learn what SEO software is, why it is so helpful, and you'll also discover the best SEO software for 2022. - [Where Do Ideas Come From? (And What Should You Do With Them):]( Ideas are plentiful, but taking action is how you change the world and your life. Use this blog post as inspiration to take action. Tool of the Week [SEMrush]( [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620