[image]( Hi {NAME}, I was over 50 when I started a side hustle, and as it turns out, that's becoming a trend. Side gig platform, Wonolo, has found that more over 50s are taking on gigs than millennials. They've even listed the top 27 most lucrative side hustles for that age group. Of course, if you're not over 50 I'm sure you can still benefit from checking that list out! See below. Cheers, Jeff What you need to know this week... Business Baby boomers are said to be hustling harder than millennials, according to a study by Wonolo Everywhere you turn, it seems like millennials have at least one additional way to make money other than their primary job. However, baby boomers are also interested in side-jobs whether to earn a little extra money for fun or supplement their primary income source. According to Wonolo, a gig platform, baby boomers are hustling harder than millennials. For example, 1 out of every 3 baby boomers is completing three or more gigs per week, compared to only 1 in 5 millennials. Here you can find the 27 most lucrative side hustles for people over 50. [Source]( Social Media LinkedIn launches its Creator Accelerator initiative LinkedIn is looking to tap into the emerging creator economy and launching its own 'Creator Accelerator' initiative to support in-app talent. The ultimate goal is to get these popular users to post to LinkedIn more often to drive on-platform engagement. [Source]( [50+ Tools to Help You Attract and Grow Your Audience]( SEO Internal linking can help Google trust your site more A conversation between a new German startup and Google's John Mueller explains that new sites can use internal linking to funnel Google through the most trusted quality pages. That is to earn trust from Google and ultimately get Google to index all of your website's content actively. [Source]( Advertising Google Ads to begin sharing more search term data with advertisers Google estimates that advertisers could see 6.5x more search term data, on average. This move comes one year after the original decision to hide search term data with "insignificant data," which advertisers criticized. Things you should do: - Download your data before September 1, 2020. Search term data will only be available until February 1, 2022; any data before September 1, 2020, that does not meet the current thresholds will be removed at that time.
- Go through your search term data from February 1, 2021, until now. Comb through your search terms and add keywords and negatives accordingly. These are search terms that you may not have had access to in the past. [Source]( eCommerce Amazon offers its Prime members in the U.K. access to Deliveroo Plus for one year Deepening its tie-up with the British company beyond its financial investment, Prime customers will get free delivery on food orders over 25 pounds ($35). Deliveroo, headquartered in London, says the arrangement will help it attract new customers and deepen the loyalty of existing users. [Source]( Technology WhatsApp finally lets users encrypt their chat backups in the cloud WhatsApp said it would give its two billion users the option to encrypt their chat backups in the cloud. This option is a significant move to safeguard private communication between individuals on the app. [Source]( Latest Podcast Episode [How to Prevent Lead Loss]( [Listen Now]( Latest from JeffBullas.com - [How to Collect Valuable Customer Data and Transform It Into Cash Flow:]( Customer data is one of the most valuable assets when creating marketing strategies, scaling up, or optimizing current processes.
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