Newsletter Subject
10 Digital Marketing Assets You Need To Invest In Today
From
jeffbullas.com
Email Address
jeff@jeffbullas.com
Sent On
Sun, Dec 18, 2016 09:21 PM
Email Preheader Text
Hi {NAME}, Saving for most of us was something that was encouraged from an early age. The piggybank
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Hi {NAME},
Saving for most of us was something that was encouraged from an early age.
The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank.
The coins of various shapes and sizes were added up by the man behind the counter.
They smiled at our 7 year old selves and gave us that receipt that confirmed the growing bank balance. The treasured bank passbook kept the tally for all to see.
Some of us were better at it than others.
Deferring pleasure is harder for some.
As we grew older we were told to invest in our future. Saving for that important roof over your head was part of that.....
Or for the entrepreneurially brave, the investment was maybe in the startup venture.
The old passbook was that first visible step.
But [assets in a digital world are often hidden and virtual.]
The bank passbook is now a mobile app where you view your account balances and transfer money from savings to investment accounts.
The credit card is now your currency.
Your online brand is not to be touched but experienced. It is to be viewed, listened to and shared.
The 21st century assets are actual and authentic but this new reality is digital and ephemeral. And some of us struggle with that.
Concreteness in the past was truth.
So…. because they are ephemeral doesn’t mean they are worthless.
In fact the social web has given exponential power to our virtual assets. Virtual content moves better than physical entities.
The friction is low and the amplification is global.
Read the rest of the article [HERE]
Cheers
Jeff
Jeffbullas.com Pty Ltd
78 Justin Street
Lilyfield, New South Wales 2040
Australia
+61413662620
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