Is Google Killing SEO? Discover What’s Next

Discover how TikTok is setting new standards with AI, the lowdown on Instagram's latest stickers, and why Google's recent update is causing [image]( Hi {NAME}, This week, learn more about TikTok's new strides in AI transparency, Instagram's playful new stickers, and Google’s tweaks to search results that might stir the SEO pot. We're also getting into the evolving debate on the future of search links vs. AI, refresh strategies for stale content, and Meta's latest AI advancements in advertising and open-source tools. Also, does your website have outdated content? If yes, Google has a bunch of recommendations. Read on to find out what they are! Cheers, Jeff What you need to know this week... Social Media TikTok tackles AI content: Transparency & education TikTok is ensuring transparency around AI-generated content (AIGC) on its platform. They've partnered with the C2PA to implement Content Credentials, a technology that automatically labels AIGC, including content created with external tools. This initiative is part of a broader effort to educate users about AIGC and combat potential misuse. They'll be releasing educational videos and working with industry partners to promote responsible AIGC creation. [TikTok/Newsroom]( [image] Instagram adds new stickers Instagram launched four new stickers for Stories: Add Yours Music lets you share a song and collaborate with friends on a music story. Frames turn your photos into fun, vintage-style instant prints and viewers can reveal the picture by shaking their phones. With Reveal, you can share a hidden story that only viewers who send you a direct message can see. Cutouts allow you to create custom stickers from your photos and videos. You can even save them to use again later or let others use them in their own stories and reels. [Meta/News]( [image] What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Master Your Mind, Master Your Hustle: Psychology Tricks for Success Your side hustle is not just an extra income stream; often it’s a creative outlet or a step toward financial independence. However, the road to side hustle success is fraught with psychological barriers. Procrastination, a common foe, can delay the start of important projects. Fear of failure might stop you from taking necessary risks or trying new things. Even when you achieve some success, impostor syndrome can make you doubt your abilities. Understanding these mental hurdles is the first step towards overcoming them. In this week’s newsletter, we’ll dive into cognitive biases, employ psychological tricks, and explore essential mindset shifts that can help you conquer procrastination, vanquish the fear of failure, and smash through the invisible barriers holding you back. Whether you’re crafting handmade jewelry or coding apps after hours, these strategies are your toolkit for thriving in your endeavors outside your 9 to 5 job. So without further ado, let’s unlock the mental hacks that can elevate your side hustle from a dream to reality! [Join Side Hustle Strategies](=) SEO Google hides search result count: Boon or bane for SEOs? Google Search has made it harder to find the number of search results for a search query. Previously, the count was displayed prominently under the search bar. Now, you need to click on the "tools" button to reveal it. This change might not impact the core functionality of search, but it could be a point of contention for SEOs (Search Engine Optimizers) who rely on the result count to gauge competition and refine their strategies. [Search Engine Land](=) [image] Dealing with content decay: Refresh or revamp? Google recommends website owners address outdated content with informative tactics like notices and transitional pages instead of deleting it. This helps users understand the context of older information. Regularly auditing content and implementing alerts for review are also advised. Google suggests different approaches depending on the content's purpose: update reference guides and authoritative content to maintain accuracy and relevance. However, for archival purposes, if a major update is needed, Google recommends creating a new piece of content alongside the original instead of editing it. This way, users can access both current and historical information. [YouTube/Google Search Central](=) = Could Google ditch blue links? Ex-CEO suggests AI might take over search! Eric Schmidt, former CEO of Google, believes the future of search lies in using AI to directly answer user queries, bypassing the traditional method of showing blue links. This approach aligns with Google's past actions of prioritizing user experience and could potentially make search more efficient. However, it raises concerns about the health of the web ecosystem and transparency of information sources. While Schmidt's views may not reflect Google's current direction, they offer an interesting perspective on the potential impact of AI on search. [YouTube/CNBC Television](=) Google Search: Links vs AI - Current CEO says links stay Google CEO Sundar Pichai recently addressed concerns about search's future in an interview with Bloomberg. While Pichai assures users that links will remain a core part of search, his comments contradict former Google CEO Eric Schmidt's suggestion that links might eventually be phased out in favor of AI-generated answers. This shift towards AI poses a challenge: ensuring reliable information in a world with more and more "synthetic content." [YouTube/Bloomberg Originals]( [Get 2 Months Free Access to Agorapulse]() Advertising Meta boosts ads: AI, tools & verification Meta is launching enhanced generative AI features to help businesses create better ads. This includes new image generation features that allow for variations on existing images and text overlay. Text generation is also being improved to create variations for ad headlines and primary text, with the ability to reflect a brand's voice and tone. These features are all being centralized under Advantage+ creative to streamline the ad creation process. [Meta/Business News](=) Technology Meta Llama: Open-source AI for all Meta Llama, a collection of open-source large language models, is proving useful across various fields. In education, it's used to personalize learning materials. In customer service, it helps summarize video calls. In medicine, researchers are using it to create AI assistants that can compress medical information and aid diagnosis, potentially improving access to healthcare in underserved areas. [Meta/News]( Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [Top 10 Influencer Marketing Platforms: All You Need to Know]( - [Unveiling 2024 AI Investment Trends: Following the Trillion-Dollar Money Trail]( - [Get More Facebook Followers: Pro Tips to Boost Engagement in 2024]( - [The Essential List of Content Marketing Tools in 2024]( Tool of the Week [kicksta](=) [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620