Big Tech News: TikTok & UMG Team Up, Snapchat AI, and More!

Get the scoop on TikTok’s new partnership, Snapchat’s AI features, and Meta’s Reels boost! [image](=) Hi {NAME}, This week, dive into the new partnership between UMG and TikTok, where artists' pay and fan engagement are set to soar. Explore Snapchat’s innovative AI features that are transforming the way we snap and chat. Snapchat’s marketing initiatives are also making waves, promising exciting opportunities for brands and advertisers alike. We’re also looking into Meta’s AI-powered Reels enhancements and how they’re boosting ad effectiveness. So settle in and get the latest on what’s making waves in tech, social media and the digital world! Cheers, Jeff What you need to know this week... Social Media UMG and TikTok partner to enhance artist revenue & fan engagement Universal Music Group (UMG) and TikTok have formed a partnership aiming to enhance artists' pay, provide promotional opportunities, and develop e-commerce strategies. Executives from both companies expressed excitement about advancing social music monetization and building stronger connections between artists, creators, and fans through TikTok's platform. [TikTok/Newsroom]( Enhancing product innovation with AI on Snapchat Snapchat introduces product innovation through generative artificial intelligence, enhancing Snaps, generating AI captions, and creating images from text prompts. Additionally, features like deadline reminders, weekend countdowns, and Map Reactions aim to engage users and spark conversations among Snapchatters. [Snapchat/Newsroom]() [image] What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Smart Financial Planning Secrets for Side Hustlers Why does managing money in a side hustle feel like juggling flaming torches while riding a unicycle? Oh boy, it can get tricky! Side hustles are exciting ventures that promise extra income and a taste of entrepreneurial freedom. Yet, they come with their own set of financial quirks—like unpredictable earnings and, often, just a shoestring budget to start with. Unlike the predictable paycheck from a 9-to-5 job, side hustle income can fluctuate wildly from month to month. One month, you’re the king of the castle, and the next, you might be scraping to get by. And let’s not forget, most side hustles kick off with minimal initial capital. It’s like setting off on a road trip with just a map and a dream, minus the full tank of gas! This rollercoaster of financial uncertainty is why side hustlers need a special set of money management skills. Managing finances in this dynamic landscape requires a blend of creativity, discipline, and a dash of daring—a far cry from the usual set-it-and-forget-it approach often sufficient in more traditional roles. That’s why in this week’s newsletter, you’ll discover the essential financial strategies that can transform your side hustle from a chaotic cash puzzle into a well-oiled profit machine. We’ll dive into practical tips for budgeting unpredictable income, savvy tax planning, and smart investments that ensure your side gig is not just surviving, but thriving. So let’s get into it! [Join Side Hustle Strategies]() SEO Yoast SEO update: Performance, language and PHP upgrades The latest release includes performance improvements in handling user metadata, enhancing author sitemap generation and content discovery. It also enhances keyphrase detection in SEO titles in the Arabic and Hebrew languages. Users are advised to update their PHP versions due to WordPress changing its minimum requirements, with Yoast SEO following suit. [Yoast](=) Google's declining market share and impact on SEO strategies Google's search engine market share has dropped to 86.99%, the lowest since 2009, raising concerns about search quality. This trend could impact businesses and marketers, prompting a need to optimize for multiple search platforms beyond Google. SEO professionals should stay informed about various search engines' algorithms and ranking factors to adapt their strategies accordingly. [Search Engine Journal](=) Tuta seeks EU DMA investigation post Google update Following the March 2024 core update, Tuta is requesting the European board to investigate and incorporate their data into the assessment of Google's compliance with the DMA. Google stopped displaying Tuta's website for thousands of keywords, and limited search traffic to 'branded traffic' only. Tuta's total impressions per month dropped by 88.47%, the company said. Google said it does not unfairly promote its own products and that websites can lose Google ranking due to algorithm changes. [Search Engine Roundtable]() [Get 2 Months Free Access to Agorapulse]() Advertising Snapchat's initiatives and marketing significance Snapchat, with 422 million daily active users, is strengthening relationships with brands and advertisers through innovative initiatives like AR Extensions and partnerships and enhancements to their ad platform. The social media giant is collaborating with creators like Issa Rae, sports events like the Paris 2024 Olympic Games and Snap Nation for shared passions and exclusive content. This emphasis on fostering connections offers marketers unique advertising opportunities to engage Snapchat's vast audience effectively, boost outcomes, and amplify brand presence through immersive experiences and unconventional content channels. [Snapchat/Newsroom]() Meta's AI boosts Reels engagement and ads effectiveness Meta's apps are witnessing a significant surge in Reels and video content, with users resharing Reels 3.5 billion times daily. Within Instagram's Creator Marketplace, personalized creator recommendations are now available through machine learning algorithms. This enables brands to search for creators based on specific attributes. Meta's investment in AI-powered solutions aims to enhance Reels ads for increased engagement and effectiveness for advertisers, including implementing Image Expansion in Advantage+ creative within Reels. [Meta/Business News]() [image] Latest Podcast Episode [data for business growth]() [Listen Now]() Latest from JeffBullas.com - [How to Win at Content Creation? 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