Is Facebook Overcharging You? + 9 Other Must-Read Digital Marketing Updates

Facebook has marketers double-checking their ad campaign spending. Here's why. [image]( Hi {NAME}, From Facebook's ad system hiccups that might have marketers double-checking campaign spending, to TikTok's game-changing partnership with AXS that lets musicians sell tickets right from the app – this week features a whole range of digital marketing highlights! Meta's making moves, too, with instant forms on social media to help generate high-quality leads. And WhatsApp has rolled out new chat filters to make it a breeze for users to find and prioritize messages. Meanwhile, Google's core update is shaking up SEO best practices, but Schema Markup is here to make websites smarter for AI. There's more: While YouTube Shorts ads are getting a makeover with Google's new "ABCD" framework, Google AdSense's new "ad intents" feature could impact publishers' revenue. Catch up on all of this and more – read the articles below to stay ahead of the curve in digital marketing and SEO trends. Cheers, Jeff What you need to know this week... Social Media Is Facebook overcharging for ads? Monitor your campaigns now! Facebook ad system has been experiencing glitches for weeks according to reports. Ad campaign costs are rising while results are mixed. This could lead to significant overspending like last year. Marketers are advised to monitor their Facebook ad performance closely. [Bloomberg](=) From viral hit to live concert: TikTok now sells tickets directly! TikTok has partnered with AXS, a ticketing platform, to allow musicians on TikTok to sell tickets for their live shows directly through the app. This integration will make it easier for fans to discover and purchase tickets without leaving TikTok, initially available in the US, UK, Sweden, and Australia. [TikTok/Newsroom]() [image] Generate more high-quality leads with Meta's instant forms on social media Meta's instant forms are streamlined online forms accessible directly within Facebook and Instagram. These forms simplify how users express interest in a business's offerings. By providing basic information like name, email, and budget, users can connect with businesses without leaving the social media platform. [Facebook/Business]() WhatsApp's new filters let you find chats faster: All, Unread, Groups WhatsApp is rolling out a new feature to help you find messages quicker: Chat Filters. Accessible at the top of your chat list, these filters let you easily switch between three views. "All" shows everything, as usual. "Unread" helps you prioritize by surfacing chats with unread messages. Finally, "Groups" gathers all your group conversations, including those within Communities, in one place for convenient access. [Meta/News]( [image] What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Generate Income and Impact by Building Your Own GPT App You’ve got an app idea that could change someone’s life. It solves a major pain point, fills a gap, or just adds pure fun to the world. But the barrier of tech knowledge has always held you back. Well, get ready to tear down that barrier. ChatGPT has revolutionized the game, and those app dreams can become a lucrative side hustle thanks to the brand-new GPT store. Think of it like the App Store or Google Play, but specifically for apps built with ChatGPT. Intrigued? Skeptical? I get it. But here’s the thing…this isn’t another get-rich-quick scheme. This is about building a real, sustainable side hustle that could change everything. That’s why this week we’re going deep into the why and how of building amazing GPT apps. [image]() [Join Side Hustle Strategies]( SEO Schema markup: beyond fancy search results, how it makes your website smarter for AI Instead of just showing fancy rich results in search, Schema Markup can help search engines understand your website like a mind map. By connecting different parts of your website like products and people, you can create a clearer picture for search engines and be ready for future AI advancements. [Search Engine Journal]( Spring cleaning for Search Console: Manage unused ownership tokens! Search Console improved its user permission management by letting you see and remove unused ownership tokens. These tokens, used to verify website ownership, can be left behind after owners change and grant them unintended access. Now you can easily remove these tokens and confirm their removal to make sure only authorized users can access your Search Console properties. [Google/Developers](=) Volatility nightmare: Core update throws SEO best practices into question Google search results experienced significant volatility in the past 2 days, likely caused by the March 2024 core update. Sites that were previously hit by the September 2023 helpful content update are being affected even more. Some SEO tools are not reflecting the major swings yet. [Search Engine Roundtable]( [Get 2 Months Free Access to Agorapulse]() Advertising Win on Shorts: Google's ABCD formula for success Google is offering new ways for brands to advertise on YouTube Shorts, its short-form video platform that's grown to over 2 billion monthly users. - Brands can now place ads alongside popular videos through "YouTube Select Shorts." - Google also shared an "ABCD" framework to help create effective Shorts ads: Attention-grabbing, strong Branding, emotional Connection, and clear call to Direction. These new ad opportunities and best practices aim to help brands connect with the large and engaged audience on YouTube Shorts. [Google/Blog]( AI creates Demand Gen visuals - you win! Google is introducing generative image tools for Demand Gen campaigns. This allows advertisers to create high-quality images using text prompts, helping them tell better visual stories. Users can describe what they want in the image and the AI will generate it. There are also features to create variations on existing high-performing images. Google assures users that these images will be original and adhere to safety and privacy standards. [Google/Blog]() [image] Auto ads get smarter: Introducing Google AdSense's ad intents Google AdSense introduced a new way to show Auto Ads called "ad intents". These are text links or anchors embedded within a publisher's content that lead users to a search results page with ads when clicked. This could increase revenue for publishers but also potentially take users away from their websites. It's optional and publishers can choose to use either links or anchors. [Google/Support](=) Latest Podcast Episode [data for business growth]() [Listen Now]() Latest from JeffBullas.com - [Mastering Facebook Ads: Learn How To Maximize Your ROI and Build a Powerful Brand]( - Learn the basics and create your first successful Facebook ads campaign. Easy-to-follow advice and tools included. - [WordPress SEO: Your Guide for Actionable Advice and Success]( - If you’re ready to learn more about WordPress SEO and how the right strategy can help you find success, check out this guide. - [Mastering Facebook Marketing: Strategies, Agencies, and Services](=) - Let's explore the world of Facebook marketing so you can learn how to make this platform work for your business. 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