What’s Trending in Tech? Latest Developments You Need to Know!

This week's digital news roundup [image]( Hi {NAME}, This week in tech and social media, a flurry of updates and strategic collaborations across major platforms signal exciting shifts in digital advertising, user experience, and AI capabilities. Industry giants are rolling out enhanced features and forming key partnerships to boost ad effectiveness and user engagement, while also tackling privacy and security with advanced solutions. In addition, legislative discussions and potential policy changes could reshape the social media landscape significantly. For those keen on the future of digital innovations and their impact on both businesses and consumers, these developments are a must-read. Dive into the full articles for an in-depth look at how technology is evolving in real-time! Cheers, Jeff What you need to know this week... Social Media Snapchat's signal loss mitigation strategies and partnerships Snapchat is addressing signal loss in digital advertising by partnering with Snowflake for privacy-centric ad solutions, collaborating with AppsFlyer for advanced measurement, and expanding their CAPI signal solution with additional third-party providers like Datahash and Tealium. They are also improving their Event Quality Score to provide tailored recommendations for advertisers to optimize signal health. [Snapchat/For Business]( Enhanced messenger features: HD photos, shared albums, larger file sending Messenger introduces high-definition photo sharing, shared albums creation, and larger file transfers up to 100MB in chats, aiming to enhance user experience. Additionally, a QR code feature is introduced to help users add new connections efficiently. [Facebook/News]() [image] Meta's upgraded AI infrastructure revealed Meta has introduced the next generation of custom-made chips for AI workloads, improving performance and supporting ranking and recommendation ads models on Facebook and Instagram. This investment in AI infrastructure aims to enhance user experiences across Meta's apps and technologies, catering to growing AI compute requirements. The Meta Training and Inference Accelerator (MTIA) v1 was previously unveiled to boost compute efficiency for deep learning recommendation models; now, the next generation MTIA further enhances efficiency for Meta’s unique workloads. [Meta/News]( [image] Potential delay in TikTok ban associated with U.S. ownership proposal The TikTok ban in the US is currently caught up in a bureaucratic process. A recent bipartisan bill has been proposed to force TikTok into U.S. ownership or face a ban due to national security concerns. If approved, ByteDance, TikTok's owner, might have up to a year to sell the platform to a US company before any action would be taken. Chinese authorities have expressed opposition to this proposal, potentially leading to TikTok's eventual ban in essence if the bill is passed. [Social Media Today/News]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Get Your eCommerce Side Hustle Up and Running in Less Than a Week Ever thought about running an eCommerce store as a potential side hustle? If you’re like us, you’ve probably thought of online stores as labor and time intensive. Shopping on Amazon and eBay can give one that impression. All those professional-looking product pages! But we couldn’t be more wrong.Our research proved that starting an eCommerce store can be done in a week or even less if you follow the right process. You don’t need big capital, either. The perfect ingredients for a side hustle! That’s why this week we’ll walk you through the best practices and tips for starting your own eCommerce business. [image]() [Join Side Hustle Strategies]() SEO New YouTube Shopping features for Spring 2024 YouTube has introduced new features like Shopping Collections for creators to curate products, an Affiliate Hub with promotions and offers, bulk product tagging across videos, and integration with Fourthwall to enhance shopping experiences. In 2023, YouTube viewers consumed more than 30 billion hours of shopping-related content. [YouTube/Blog]() [image] Analysis of Google's March 2024 core update ranking volatility The Google March 2024 core update on its 36th-day shows increased ranking fluctuations and volatility, causing a surge in discussion within the SEO community and tracking tools. This complex update involves various ranking systems within Google's core ranking structure, leading to a prolonged rollout beyond the anticipated 3-4 weeks. [Search Engine Roundtable]() AI is not to replace search but to improve it Sundar Pichai emphasized that the Search Generative Experience (SGE) is not a chatbot experience, highlighting the enduring importance of people and websites in the search process. He also underscored AI's role in improving search without replacing it entirely and stressed the need to address biases in search results, particularly regarding political and cultural influences. [Search Engine Journal]( Google Cloud's AI advancements at Cloud Next 2024 Google Cloud is showcasing advancements in AI at Cloud Next 2024, emphasizing the growth of its Cloud business and the impact of AI investments. With a $36 billion annual revenue run rate in Q4 and a focus on AI infrastructure, Google is leading the way in the AI platform shift. Google is expanding access to its top AI models, introducing an AI Hypercomputer, Gemini for Cloud security, and launching new AI-powered features in Google Workspace to drive innovation for organizations worldwide. [Google/Blog]() [“Agorapulse is my social media app of choice.” ~ Jeff Bullas](=) Advertising New Data Cloud features for personalized ads New data cloud features aim to enhance personalized advertising by utilizing first-party customer data, especially as data privacy laws evolve and the cookieless future approaches. Through integrations with Google Display & Video 360 and LinkedIn, companies can better connect their first-party data for automated, personalized advertising campaigns across various channels. These improvements allow for increased efficiency, quick segmentation and activation, and building trust with customers. [Search Engine Land](=) Ad Strength's significance despite doubts Google highlights the significance of Ad Strength in optimizing Google Ads campaigns, despite doubts from some advertisers. Ad Strength acts as a critical metric for evaluating asset quality and diversity, facilitating the creation of engaging ads across various channels effectively. [Search Engine Land]( eCommerce WooCommerce updates: April 2024 highlights In April 2024, WooCommerce introduced order attribution tracking for better customer understanding, a new style for the Product Details block, developer documentation to assist in creating Woo stores and contributions, and integrated WooCommerce Blocks into the main plugin for easier access to block features. [WooCommerce/Posts](=) [image] Online retail search preferences and omnichannel strategy Consumer preference shift: Online search dominance for retail products Consumers globally favor online searches for electronics, clothing, and various products. Auctane and Retail Economics data from November 2023 shows that for non-food retail items, especially electronics, 72% prefer searching online. [EMARKETER/Content]() [image] Technology Apple alerts users in 92 countries to spyware threats Apple alerted iPhone users in 92 countries about potential mercenary spyware attacks targeting their devices. The notifications were sent out globally, warning individuals that they may be at risk of remote compromise. Apple has been issuing such warnings regularly and has notified users in over 150 countries since 2021. These alerts come amidst increasing concerns about state-sponsored cyber threats targeting elections, although Apple did not explicitly mention this in its notifications. [TechCrunch]() Apple Vision Pro: Transforming business with spatial computing Apple Vision Pro introduces spatial computing to businesses, offering innovative experiences like customized workspaces, collaborative 3D design, specialized employee training, and guided fieldwork. Apple's established presence in the business world with products like the iPhone, iPad, and Mac is further enhanced by the capabilities of spatial computing provided by Apple Vision Pro. This technology allows for the development of new enterprise apps across various categories such as productivity tools, design applications, training simulations, and guided workflows. 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