Google's Latest: AI Search Revolution & YouTube's Best Kept Secrets!

Plus this week's roundup of digital news [image](=) Hi {NAME}, This week Snapchat teams up with IAS for cutting-edge brand safety solutions, aligning with global media standards. Instagram streamlines search with enhanced hashtag functionality, empowering users to connect with content effortlessly. Meanwhile TikTok collaborates with HubSpot to unveil a lead generation playbook, redefining content strategy. On the SEO front, YouTube advises on optimal posting times for content, enhancing visibility and engagement. Meanwhile, Google's trial of AI overviews in search results promises a more informative browsing experience for complex queries. Website owners, take note of Google's new 3D model markup for precise product image linking. As Google's Product Studio hits Australia and Canada, marketers gain a powerful tool for creative imagery. Check out the articles below to learn more about these critical updates shaping the future of digital engagement and security. Cheers, Jeff What you need to know this week... Social Media Snapchat partners with IAS for brand safety solutions Snapchat has partnered with Integral Ad Science (IAS) to develop brand safety solutions, offering advertisers transparency into the suitability of content their ads appear against. This partnership aligns with the Global Alliance for Responsible Media (GARM) framework. It aims to provide a premium, brand-safe advertising experience. [Snapchat/For Business]() Instagram updates hashtag to make search easier Instagram introduces a new update to simplify the hashtag and search experiences. Users will immediately see all related posts when they tap on a hashtag. Users can easily follow, unfollow, or report specific hashtags. This update aims to make it easier for users to find accounts and posts relevant to their search. [Threads/@Mosseri](=) [image] TikTok's Lead Generation Playbook TikTok and Hubspot's lead generation guide offers tips on forms, hooks, messaging, and calls to action. It advises on form design, question limits, logic settings, privacy policy links, review screens, and thank-you messages. Hooks should emphasize benefits, solve problems, and showcase an aspirational lifestyle in educational videos for finance, real estate, and career services. [TikTok/APAC-Marketing]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: The Secret to Building a Successful Side Hustle: Avoiding Burnout and Staying Motivated Years ago, when I first began my side hustle, I loved it. I was driven and passionate, and I threw myself into my work, dedicating countless hours and energy towards making it a success. I was always pushing myself to do more, to be better, and to achieve my goals. However, as time went on, I started to feel more and more exhausted. Despite getting enough sleep and taking care of myself, I felt like I was running on empty. Suddenly I struggled to find joy in my work and even simple tasks seemed insurmountable. Despite all of this, I didn’t think I had burnout. I thought I just needed a break or to push through it. One of the worst things you can experience as a side hustler is burnout. When we’re building a side hustle, we’re often working long hours and dedicating a lot of our time and energy to something that may not be generating much income yet. This can be a recipe for burnout. Burnout is a state of mental, physical, and emotional exhaustion that can happen when we are overworked, undervalued, and disconnected from our sense of purpose. That’s why it’s so important to recognize the early warning signs of burnout and take steps to prevent it so that you can continue having fun while building your side hustle without sacrificing your mental well-being. And in this newsletter, we’ll help you do just that! [Join Side Hustle Strategies]( SEO Best times to post on YouTube YouTube advises creators to post news, trends, or content with a shorter shelf-life as soon as possible for maximum visibility. For evergreen content, posting time is less crucial. Live videos should be scheduled when analytics show peak viewer availability. Off-peak posting may have a slower initial impact but evens out over time regarding views. This guidance simplifies strategic content posting, relieving creators' stress regarding optimal timing decisions. [Twitter/YouTube Liaison](=) Google testing AI overviews in search results for select queries Google is testing AI-generated overviews in the main search results for a subset of queries in the U.S., even for users who have yet to opt into the Google Search Labs SGE feature. These AI overviews are being introduced on a limited basis to provide more helpful information, particularly for complex or information-rich queries. The goal is to gather feedback from a broader user base to enhance the technology's effectiveness. [Search Engine Land]() Google enhances 3D model markup for product images Google introduces a 3D model markup for product structured data to help specify which image a 3D model references on websites. This new addition allows better linking of 3D models to specific products, which is especially useful when multiple images are on the same page. It is crucial for website owners using 3D models and AR images to ensure correct linkage by reviewing the updated code samples provided in Google's product structured data documentation. [Google/Developers](=) [“Agorapulse is my social media app of choice.” ~ Jeff Bullas](=) Google's Product Studio expands to Australia and Canada; more countries soon Google is expanding the availability of Product Studio to Australia and Canada, with plans to introduce it in more countries later. Product Studio is a free tool for creating high-quality product imagery. It allows marketers to generate scenes, enhance image resolution, and edit backgrounds conveniently. This tool can help businesses quickly test various creative strategies, saving time and resources. [Search Engine Land](=) YouTube's advice: Keep videos to maintain rankings YouTube warns content creators against deleting videos as it can harm their channel's rankings and disrupt the connection with viewers who have watched that content. Instead of deleting, creators are advised to keep videos public or unlisted to maintain consistent growth and reach on the platform. By following this advice, creators can prevent negative impacts on their channels' performance and visibility. [Twitter/Todd Beaupre, Product Lead for YouTube]( Google Analytics real-time data lag - users voice concerns As reported across various online platforms, Google Analytics' real-time data is experiencing delays and inaccuracies. Users might notice a decrease in the number of real-time visitors being reported in GA4. [Search Engine Roundtable]() Advertising LinkedIn ads launches dynamic UTMs, eliminating manual setup LinkedIn Ads is introducing dynamic UTMs for campaign tracking globally by the end of March, streamlining the process by eliminating manual setup. This new feature simplifies adding custom tracking elements to campaign URLs, improving tracking accuracy without relying on third-party cookies. UTMs are vital for marketers to assess campaign performance effectively in a privacy-focused environment and provide insights into the source of ad clicks. [Search Engine Land](=) Google 2023 ad safety: AI enforcement vs scams In 2023, the focus was enhancing enforcement against bad ads and fraudulent accounts. Over 5.5 billion ads and 12.7 million advertiser accounts were blocked or removed, with a notable increase compared to the previous year. Efforts to protect advertisers and users involved actions against violative publisher pages and sites, resulting in restrictions on over 2.1 billion publisher pages and enforcement actions on more than 395,000 sites. Machine learning models, including the latest LLMs, were key in over 90% of publisher page-level enforcement actions. Advertisers and publishers can appeal enforcement actions for review and system improvement where errors are identified. 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