The 10 Superpowers of AI: Insights into How Artificial Intelligence Can Amplify Our Humanity

Plus this week's roundup of digital news [image]( Hi {NAME}, This week I published a new article called, ['The 10 Superpowers of AI: Insights into How Artificial Intelligence Can Amplify Our Humanity.']( Why read it? The superpowers of AI are many. The technology created by humans that feasts on the data, creativity, stories, images and videos of innovative sapiens allows us to amplify and augment human intelligence. AI extends our humanity. This couldn’t have happened if we didn’t have the web, the Internet, computers and other enabling technologies that mapped human thought, insights and output. In this article, I explore the 10 superpowers of AI. [Click here to check it out.]() For the rest of this weeks digital news, take a look at the articles below! Cheers, Jeff What you need to know this week... Social Media Snapchat's new sponsored AR filters: a game-changer for advertisers Snapchat has recently launched Sponsored AR Filters to help advertisers increase brand visibility and engagement. These filters enable brands to integrate into Snapchat's camera experience after users take a snap. Advertisers can use templates to create these filters and drive measurable results with calls to action. [Snapchat/Blog for Business]() [image] SEO YouTube rolls out audience filters for enhanced video retention analysis YouTube testing new audience filters for its video retention stats in YouTube Studio. The update will allow creators to analyze viewer retention based on subscribers and non-subscribers, new and returning viewers, and organic and paid traffic. This feature provides insights into audience behaviors and engagement, helping creators understand how different audience segments interact with their content. [Twitter/YouTube Liaison]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Escape the 9-5: Your Blueprint for Buying Websites and Building Wealth Ever thought about buying websites as a way to make some extra cash or even hit? Well, it’s not as far-fetched as it sounds! [image](=) [Join Side Hustle Strategies](=) New in Google Analytics: Unified reporting and enhanced privacy The latest Google Analytics update enhances campaign measurement tools, aligns reporting between Google Ads and Analytics for consistent views, introduces behavioral analytics through key events, and emphasizes privacy with support for the Chrome Privacy Sandbox and improved conversion accuracy. This upgrade offers advertisers a streamlined and effective way to track and optimize advertising performance while safeguarding user privacy. [Google/Blog](=) [image] [“Agorapulse is my social media app of choice.” ~ Jeff Bullas](=) Google announces completion of March 2024 spam crackdown Google's March 2024 Spam Update aimed to penalize websites violating Google's spam policies. The update started on March 5, 2024, and finished on March 20, 2024, impacting sites globally. Google advised affected sites to review their spam policies for compliance. The update coincided with other core updates, causing fluctuations in search rankings. [Google/Search Status]( Enhancing European search results: Google's response to the EU Google has changed its European search results to comply with the EU's Digital Markets Act, aiming to ensure fair competition among big tech companies. It introduced features like 'Products' and 'Product Sites' tabs, carousel results, and aggregator units. Google has documented its compliance efforts in reports. The changes highlight the Digital Markets Act's influence on Europe's digital environment, focusing on transparency and innovation. [Search Engine Land](=) Maximizing user engagement: GA4 metrics and industry benchmarks The engagement rate metric in Google Analytics 4 (GA4) measures how much users interact with a website or mobile app. It helps understand user interest, improve content strategy, and predict conversions. The article explains how to calculate the engagement rate, compares it to the bounce rate, provides industry benchmarks, and gives tips on creating engaging content to increase user engagement. [Portent](=) [image] Advertising Microsoft's Performance Max challenges Google's PMax dominance Microsoft has enhanced its Performance Max advertising platform to rival Google's PMax, offering new features such as conversion value rules and video assets. Advertisers considering moving their ad budgets can now explore Microsoft's platform for similar capabilities. Microsoft also introduces features like page feeds and brand exclusions, with plans for more tools. They will notify advertisers via email about the transition from Smart Shopping campaigns to PMax between June and September. [Search Engine Land](=) Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [The 10 Superpowers of AI: Insights into How Artificial Intelligence Can Amplify Our Humanity]( - Some meanings “artificial” conjures up include fake, simulated and sham. But Artificial Intelligence is not any one of those. - [The Holy Trinity of AI: 3 Forces Powering Artificial Intelligence](=) - What was your first introduction to AI? Behind the AI curtain are three pillars that power the machines behind the scenes. - [Social Media: The Ultimate Guide for Small Business Owners, Marketers & Creators](=) - This guide is your ticket to understanding the ever-changing social media game. We'll cover everything from strategy to content and more. - [How to Make Money on YouTube: A Comprehensive Guide for 2024](=) - This guide will give you actionable insights into how to make money on Youtube and help you understand the intricacies of YouTube’s monetization framework. - [Facebook: The Only Guide Entrepreneurs, Marketers, and Creators Need]( - This guide will dive into the essentials you’ll need to carve out your name on Facebook. - [What is WordPress? And Why Should You Use it?](=) - In this guide, we'll delve into how WordPress hosting, plugins, and themes can be leveraged to create a dynamic online presence. Tool of the Week [kicksta](=) [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620